CLEARWATER, FL, United States, via ETELIGIS INC., 09/26/2014 – – Infusion Brands’, (OTCQB: ASTV), Ronco Pocket Fisherman, the original As Seen on TV compact fishing pole, won the 2014 Electronic Retailing Association (ERA) Moxie Award for the Best Short Form Spot, People’s Choice. The Moxie Awards are the infomercial industry’s version of the Academy Awards, trumpeting the best direct response campaigns of the year. Infusion Brands was selected for this year’s People’s Choice Award over direct marketers Havas Edge, IdeaVillage, Guthy-Renker, and TaxACT.com.
“We are thrilled to be honored for a product that has been a game changer in the direct response industry for many generations of consumers,” said Bob DeCecco, Chairman and CEO of Infusion Brands. “In the fourth quarter of 2014, we will bring the Ronco Pocket Fisherman back to the American television set, as well as internationally with our direct response distribution partners.”
When the original Ronco Pocket Fisherman first aired in the 1970s, it quickly became one of the best-selling fishing poles of all time. Now, over 40 years later, it is still a beloved product by fishing pros and amateurs alike. With this new short form infomercial spot, Infusion Brands seeks to create a new set of Pocket Fisherman fans beyond its original baby boomer consumer. The next iteration will be called the Complete Pocket Fisherman System and include a collapsible fishing chair, net, hanging scale, soft-sided cooler, scissors, tackle box, and additional fishing lures.
For more information on the Ronco Pocket Fisherman, please visit www.pocketfisherman.com.
About Infusion Brands, Inc.
Infusion Brands, Inc., operating under the public company As Seen On TV, Inc. (OTCQB: ASTV), is a leading consumer products company that leverages all retail channels of distribution to satisfy unmet market demands and solve everyday problems. Infusion Brands competes in three key product categories — hardware, home goods, and health and wellness — with a powerful portfolio of revenue-generating brands including Ronco, DUALTOOLS, DOC Cleaning, and well-known digital brands AsSeenOnTV.com and eDiets.com. With physical offices in North America, Europe and Asia, Infusion Brands has worldwide reach and capability. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. For more information, visit www.infusionbrands.com or follow Infusion Brands online at Facebook.com/InfusionBrands and @InfusionBrands on Twitter.