Tampa, FL (Sept. 15, 2014) – Schifino Lee launches a new advertising campaign for Tampa’s Lowry Park Zoo’s annual family Halloween event, ZooBoo. The campaign will consist of print, billboards, digital, TV and radio as well as collateral materials. Radio launches in multiple media in the Tampa Bay market on September 15 and T.V. on September 22nd.
This year’s haunted theme is London Frightmare, which the agency helped name. It is set in London during the 1800’s and features the evil side of the English city including werewolves, foggy streets, creepy storefronts, an evil toy shop and more.
“Each year, we gather as a team with the client and brainstorm innovative ways to up the ante from the year before,” said Dan Stevenson, Executive Creative Director at Schifino Lee. “London Frightmare will be an eerie yet fun campaign to promote this annual event.”
Schifino Lee has been developing creative campaigns for Tampa’s Lowry Park Zoo’s ZooBoo since 2011.
Shriek Peek, ZooBoo’s soft opening, is September 26th and 27th and ZooBoo is held select nights in October.
About Schifino Lee:
Schifino Lee is a national branding agency with a proven track record for building brands through integrated communications in digital, traditional, experiential and social media. Schifino Lee clients include Westshore Pizza, WellCare Health Plans, Tampa’s Lowry Park Zoo, Gerdau, M.E. Wilson, Vigo Importing/Alessi, and The Bank of Tampa. Information is available at www.schifinolee.com.