Titled “An Asset Management Primer” by John Salustri, Ferreira, an investor with about 9,000 apartment units in Florida and Alabama, explains that “Asset Management and Property Management are two different professions”
TAMPA, FLA. (Sept. 3, 2014) – Randy Ferreira, CPM, Principal/Owner of Tampa-based Blue Rock Partners, LLC, is internationally featured in a two-page article in the Sept./Oct. 2014 issue of JPM, the Institute of Real Estate Management’s Journal of Property Management. Titled “An Asset Management Primer” by John Salustri, Ferreira, an investor with about 9,000 apartment units in Florida and Alabama, explains that “Asset Management and Property Management are two different professions.” Elaborating, Ferreira states “From a property management standpoint, you essentially follow the budget. From an asset management standpoint, that’s just the beginning of identifying and executing the investment group’s business plan, especially when you’re dealing with value-add. Of course, there are good asset managers and there are great asset managers,” states Ferreira, with the latter being someone “who is creative enough to make a property perform more successfully and tune it to the overall investment goal.” Concluding, Ferreira adds, “So, regular communication with the investor group is key, whether it’s good news or bad news. Most investors truly appreciate that communication.” Blue Rock Partners, LLC, a top-performing owner-operator, also provides third-party asset management. For more information, visit http://www.irem.org/resources/jpm or visit Blue Rock Partners’ website at www.bluerockpartnersllc.com.
Blue Rock Partners, LLC’s headquarters is located at 5650 Breckenridge Park Dr., Suite 302, Tampa, Fla., phone 813-620-0800.