TAMPA, Fla. — PP+K is happy to announce the debut of Bright House Networks’ latest campaign promoting the cable provider’s free WiFi hotspots. Titled Burning Data, the effort promotes Bright House Networks’ free WiFi hotspots in television, radio, and out-of-home executions.
The television features mobile phones bursting into flames as oblivious owners listen to music, utilize navigation and watch videos. Everyone knows what it means to “burn data,” and this effort brings the old expression to life for people who heavily browse on their 4G and LTE networks.
PP+K conceived and executed the spot from start to finish including the intricate fire effects and music post-score.
“This is one of our favorite spots completed for Bright House Networks so far,” says Tom Kenney, executive creative director of PP+K. “The creative execution that our production team is known for really shined through in the final cut.”
The burning effect is also used on billboards in Bright House Networks’ markets. They feature a phone with flames that extend above the top of the board, with a cat video set to play on the screen. The line reads, “Don’t burn your data plan.”
The radio spot invites listeners to take the burn out of data overage fees by switching to Bright House Networks.
The campaign is currently running in all Bright House Networks markets. Television and radio spots are being aired on a variety of networks.
PP+K is a Tampa-based, full-service advertising and production company that helps clients develop creative solutions to business challenges. From initial concepts to final placements, PP+K specializes in the full spectrum of development, deployment and testing.
About Bright House Networks
Bright House Networks is the sixth largest owner and operator of cable systems in the U.S. and the second largest in Florida, with technologically advanced systems located in five states including Florida, Alabama, Indiana, Michigan and California.
Bright House Networks serves approximately 2.5 million customers who subscribe to one or more of its video, high-speed data, home security and automation and voice services. The company also offers a strong portfolio of customizable, advanced business solutions for video, voice, data, cloud-based and managed services. The company is MEF-certified and also recently received the Cisco® Master Service Provider Certification under the Cisco Cloud and Managed Service Program, the first cable operator in the United States to achieve this designation. Bright House Networks also owns and operates exclusive, award-winning, local news and sports channels in its Florida markets. More information is available online about Bright House Networks, at http://www.brighthouse.com.