TAMPA, Fla.– PP+K is excited to announce the debut of three new television spots for GTE Financial. The Tampa-based advertising agency honed in on the power of sharing consumer stories to showcase services offered by the Tampa-based credit union.
“We had a great time collaborating with GTE on the creative and production for these spots,” says Tom Kenney, executive creative director of PP+K. “We were both extremely pleased with the final product and are looking forward to producing the next wave of commercials.”
The first two spots focus on the personal stories of Crystal and Todd, real GTE Financial members, and how the credit union worked around their busy lifestyles to provide them with quick and easy home loans. The third spot features GTE’s convenient mobile-banking services and also highlights the company’s partnership with the Tampa Bay Rays.
“We are fortunate to have so many great stories from our members about how GTE has helped them with their banking needs,” says Jennifer Maxfield, assistant vice president of Member Marketing and Promotion at GTE Financial. “It just makes sense to share these stories to demonstrate our commitment to making our members’ lives a little easier.”
PP+K is also overseeing all of the media strategy and buying, marking the first time GTE has partnered with an agency on a fully integrated advertising campaign. All spots are currently airing on a variety of networks, with the Tampa Bay Rays spot running in-game on Fox/Sun Sports throughout the 2014 MLB season.
PP+K is a Tampa-based, full-service advertising and production company that helps clients develop creative solutions to business challenges. From initial concepts to final placements, PP+K specializes in the full spectrum of development, deployment and testing.
About GTE Financial
GTE Financial is a not-for-profit financial cooperative with more than 21 Community Financial Centers located throughout West Central Florida. Chartered in 1935, GTE Financial is locally owned and operated in the Tampa Bay area, serving more than 221,000 individuals and businesses.