SARASOTA, Fla. – Knight Marketing (www.knightmarketing.com), a Sarasota-based advertising and marketing firm, was hired recently by Doctors Hospital of Sarasota to develop a new, fully integrated marketing campaign focused on the hospital’s highly personal care and intimate, comforting environment.
Knight Marketing delivered “You’re #1,” a message that conveys the hospital’s approach to patient care. The message is supported by the words and images of real Doctors Hospital patients, and is being communicated through multiple mediums including print, digital and outdoor.
“So many hospitals tout endless ratings and scores, with little mention of how they actually care for and treat patients,” said Knight Marketing president, Tracy Knight. “Doctors Hospital has plenty of its own kudos to validate the quality of its care, but in developing a creative message for them, we wanted to communicate how important you feel when you’re a patient there.”
Doctors Hospital of Sarasota is a 155-bed, acute care hospital. It is part of the HCA Healthcare system.
About Knight Marketing
Knight Marketing was founded in 1997 and is owned by Tracy Knight and Ticia Mahler. It represents a variety of regional and national clients in sectors including healthcare, hospice, building products, travel and real estate.