Seminole Brand Development and Digital Observer Media to lead the strategic
development of the digital marketing efforts for the Seminole Pride™ Noble® juice brand.
Sarasota, Florida – July 17, 2014 – Seminole Pride™ Noble®, a fast-growing juice company based in Winter Haven, FL, has selected Sarasota-based Digital Observer Media to create a suite of websites, microsites and online marketing campaigns.
With the branding appearance and strategy direction from Seminole Brand Development, Digital Observer Media is providing the digital creative look, website functionality, and online consumer marketing tactics as Seminole Pride Noble unveiled its new “pure” campaign on July 14,, 2014. The campaign will run through October 14, 2014.Take a look at their new campaign at http://www.noblejuice.com/pure/.
“We are thrilled for the opportunity to work with Florida’s first family, the Seminole Tribe of Florida,” said Emily Walsh, chief digital officer of Digital Observer Media. “Seminole Pride Noble offers the best of Florida citrus and has a great story to tell. We can’t be more excited than to be part of building this brand and telling Seminole Pride Noble’s remarkable story.”
“When selecting an agency to represent Seminole Pride Noble®, we wanted a partner in Florida who understands our business goals and our product,” said Bridgett Roode, director of marketing at Seminole Brand Development “We were able to find Digital Observer Media who shares in our passions and is dedicated to their family business. We are excited about this new relationship.”
Seminole Pride Noble will leverage Digital Observer Media’s innovative approach to digital communications by integrating a strong brand-focused design and strategy to maximize the company’s exposure.
About Seminole Pride™ Noble® Juice
The Seminole Tribe of Florida and W.G. Roe & Sons of Winter Haven have joined together to create fresh tasting, naturally pure and purely organic juices under the Seminole Pride™ Noble® brand. Hand-picked citrus, picked at the height of the season, ensures that Seminole Pride™ Noble® is the best tasting, sweetest juice. With no added flavors, artificial colors, artificial ingredients or preservatives, it’s made in the USA and always Pure Juice, Pure Seminole Pride™, Pure Family. Seminole Pride™ Noble® is artisan-crafted juice for four generations. For more information about Seminole Pride Noble, please visit www.noblejuice.com, like us on Facebook, facebook.com/noblejuice and follow us on twitter @NobleJuice. For media inquiries please email Bridgett Roode at firstname.lastname@example.org.
About the Seminole Tribe of Florida, Inc. & Seminole Brand Development
The Seminole Tribe of Florida, Inc., the business development arm of the Seminole Tribe, offers premium, Florida products under the Seminole Pride™ brand, including Noble® juices, beef, seafood, fresh citrus, and OWV™ spring water. Citrus fruit for the Seminole Pride™ Noble® brand of juices are grown at the Tribe’s reservations and at approved groves throughout Florida. Sales and marketing activities for Seminole Pride™ products are managed by Seminole Brand Development.
About W.G. Roe & Sons
W.G. Roe & Sons is in partnership with the Seminole Tribe of Florida, Inc. to establish a foundation that is committed to conserving and treasuring the land, air, and water and to start a new era for the Seminole Pride™ Noble® Juice brand. W.G. Roe & Sons was founded in 1927. It is a fourth-generation, family-owned, Florida business that grows, harvests and processes specialty fresh citrus fruit and blueberries in Winter Haven. Today, between their fresh citrus and pure juice, they handle fruit from 4,000 acres with care, passion, and quality.
About Digital Observer Media
Digital Observer Media is a boutique digital agency honed in on Florida businesses, specializing in branding, digital strategy, software as a service (Saas), and online reputation management. Digital Observer Media delivers on the unique ability to guide clients through a world of evolving technology while innovating and elevating their brands.