Back to Books creates positive reinforcement for continued learning over the summer months
BATON ROUGE, La. (July 14, 2014) – Piccadilly Restaurants is once again encouraging children to read with the 2nd year of their Back to Books summer reading program. Piccadilly’s Back to Books program rewards a free Kids Meal to kids who complete a reading log of ten books.
In addition to the Back to Books program, Piccadilly Restaurants has renewed their partnership with Reading Is Fundamental (RIF) to help children in need. Starting in July, Piccadilly Restaurant guests will have the opportunity to make a $1 donation to support the work of RIF – the nation’s largest children’s literacy organization working to get high-quality, free books to children in underserved communities. A donation wall with the names of donors will be on display in each restaurant.
“The positive reinforcement that Back to Books offers kids for continuing to read throughout the summer will encourage healthy reading habits that will stay with children for years to come,” says Tom Sandeman, Piccadilly’s CEO. “We’re excited about the opportunity to impact literacy through continuing our partnership with RIF for the second year in a row.”
Back to Books reading logs are available at each Piccadilly Restaurant. Once the reading log is completed, it can be turned in for a free Kid’s Meal.
Piccadilly Cafeteria first opened in 1932 in Baton Rouge, Louisiana. Twelve years later, a budding restaurateur by the name of T. H. Hamilton took the reins with hopes of growing the business. Today, we have approximately 60 restaurants and 80 food service locations all across the southeast. For more information please visit www.piccadilly.com, Facebook.com/piccadillymealsand @EatPiccadilly on Twitter.
About Reading Is Fundamental
Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966. Learn more and help provide books to kids who need them most, visit www.RIF.org.