ST. PETERSBURG, FL. (July 14, 2014) –Paradise Advertising, Digital and Entertainment is pleased to announce the addition of Shark Shield as a new public relations client. The world’s only scientifically and independently tested electronic shark deterrent recently opened its first U.S. base in St. Petersburg, Florida and is headed by General Manager Amanda Wilson.
With headquarters located in Perth, Australia, Shark Shield already has an established client base along the coastal communities of the Australian continent. However, the company is seeking to better establish itself in the U.S. market, initially in the Tampa Bay and Florida markets due to the area’s reputation for diving, spearfishing and other water sports.
In addition to the introduction to the market, Shark Shield has launched a “capital campaign” and is seeking to raise $1.4 million by way of issuing 35,000 new shares. The funds will be used to aggressively grow the untapped U.S. market and launch an innovative product next year.
Paradise will help create brand awareness and product demand for the deterrents. The agency will achieve these goals through media relations, social media and event-focused campaigns.
The three devices work by using salt water as the conductor to produce an electromagnetic field that disturbs those vital (ampullary) receptors used by sharks to find food, communicate and find a mate. There are no known long-term effects to the shark from the electrical field, but the discomfort is enough to discourage interaction with humans. As a result, many professional divers, surfers and spear fishers use Shark Shield as their most important piece of equipment.
“Paradise was a natural fit when selecting an agency to help promote our product,” said Amanda Wilson, General Manager of Shark Shield. “We wanted an agency with a proven track record and a reputation to secure local, regional, national and international media placements.”
“We are excited to add Shark Shield to our client roster. This is an innovative product and a great project that helps divers and surfers attain peace of mind while supporting the conservation of sharks, ” said Paradise CEO Cedar Hames. “
About Paradise: Paradise is recognized as one of the most creative, most proven, and most highly awarded agencies in the country. The full-service firm serves a broad and growing list of clients in a wide assortment of industries and account types such as Naples, Marco Island, Everglades CVB, Smith & Associates, BLUE Film Festival, MOTE Marine Laboratory, Mahaffey Theater, All Children’ Hospital, City of St. Petersburg, The Florida Orchestra, Neighborly Care Network, Amelia Island CVB, Tony Jannus Distinguished Aviation Society, Tampa International Airport, Seminole County CVB, and more. With complete Account Service, Creative, Media, Production, Interactive and Public Relations departments, the agency provides groundbreaking, research-driven strategies on behalf of clients across Florida, and around the world. Information is available at www.ParadiseAdv.com