Brand to Remain CMO of HSNi to Drive Marketing Innovations
That Position HSNi as the Leader in an Era of Boundaryless
ST. PETERSBURG, Fla., July 8, 2014 (GLOBE NEWSWIRE) — Interactive
multichannel retailer HSN, Inc. (Nasdaq:HSNI) announced today the
promotion of Bill Brand to President of HSN, effective immediately. Mr.
Brand will retain his role as Chief Marketing Officer of HSNi and will
continue to report directly to HSNi CEO Mindy Grossman. Mr. Brand is
also an Executive Officer of the company.
A photo accompanying this release is available at
“Eight years ago, Bill was the first person I hired to join the HSN
team and has been one of my key partners in transforming HSN into the
full network of experiences that it is today,” said Mindy Grossman,
Chief Executive Officer, HSNi. “As we continue to innovate, collaborate
and leverage the power of technology to create a compelling experience
for consumers, Bill’s leadership, talent and unbridled passion will
help ensure HSN remains the leading experiential retailer.”
For more than 25 years, Bill has been a transformational leader in the
media, entertainment and retail industries. Mr. Brand’s entertainment
integration strategy has resulted in unique partnerships with major
film studios, the production of world-class events, the launch of
global brands and innovative content across all our platforms. Recent
partnerships such as Univision, AOL, Disney and Toyota as well as new
marketing and CRM capabilities have all contributed to HSN’s highest
customer file growth, now exceeding 5 million active customers.
In his role as President, Bill will look to forge new strategies for
the growth of HSN as well as continue to position HSNi as a leader in
the retail industry. He will assume responsibility of Merchandising,
Programming, Planning and HSN2 in addition to his current
responsibilities. With this comprehensive scope he will be able to both
lead HSN as well as contribute to the broader HSNi portfolio.
“HSN is uniquely positioned to transform the retail industry by
creating new ways for consumers to experience and interact with their
favorite brands through content and commerce across all platforms,”
said Bill Brand, HSN President and Chief Marketing Officer for HSNi. “I
am extremely gratified to lead a world-class team at HSN and continue
to work with Mindy Grossman and our exceptional partners to develop
inspiring events for our loyal television, online, social and mobile
Mr. Brand joined HSN in 2006 as SVP of Programming. He has continually
taken on increased areas of responsibility, adding Marketing and New
Business Development followed by TV Operations, Creative and Digital.
In 2013, Brand was promoted to Chief Marketing and Business Development
Officer of HSNi.
Prior to joining HSN, Mr. Brand spent more than ten years holding
senior executive positions in programming with Lifetime and VH1,
contributing to rapid growth and development of both entertainment
networks. He spent the first decade of his career in news management at
regional television stations nationwide and has received numerous
awards for his work in journalism.
He is a member of the Board of Directors for the National Retail
Federation Foundation and the GRMA Advisory Board.
About HSN, Inc.:
HSN, Inc. (Nasdaq:HSNI) is a $3.4 billion interactive multichannel
retailer with strong direct-to-consumer expertise among its two
operating segments, HSN and Cornerstone. HSNi offers innovative,
differentiated retail experiences on TV, online, via mobile devices, in
catalogs, and in brick and mortar stores. HSN, a leading interactive
multichannel retailer which offers a curated assortment of exclusive
products combined with top brand names, now reaches 96 million homes
(24 hours a day, seven days a week, live 364 days a year). HSN.com
offers a differentiated digital experience by leveraging content,
community and commerce. In addition to its existing media platforms,
HSN is the industry leader in transactional innovation, including
services such as HSN Shop by Remote(R), the only service of its kind in
the U.S., the HSN Shopping App for mobile handheld devices and HSN on
Demand(R). Cornerstone comprises leading home and apparel lifestyle
brands including Ballard Designs(R), Chasing Fireflies(R),
Frontgate(R), Garnet Hill(R), Grandin Road(R), Improvements(R) and
TravelSmith(R). Cornerstone distributes approximately 320 million
catalogs annually, operates eight separate digital sales sites and
operates 10 retail and outlet stores.