Pasco County, Florida — Pasco Economic Development Council, Inc. was awarded three prestigious promotional and marketing awards by the Florida Economic Development Council (FEDC) at its annual conference in June. Pasco EDC won an award for Best Email Campaign, Best Annual Report Design, and Best Special Event. In the past four years, Pasco EDC has won nine state or national economic development awards.
“We want to thank our investors and members of our Marketing Task Force for keeping us on the cutting edge with innovative marketing ideas,” said John Hagen, president and CEO of Pasco EDC. “Marketing Pasco County to the business community locally, regionally and nationally is a big part of what we do, and it is wonderful to see our efforts recognized on a State level.”
A little more than two years ago Pasco EDC was just beginning to enter the world of social media and online marketing. One of the first email campaigns the organization began was its weekly Monday Cup o’ News, a simple digest of news stories about what is happening in Pasco County as it relates to business and economic development. Pasco EDC’s Monday Cup o’ News has become the EDC’s number one email campaign, and its subscription list has grown from approximately 580 to nearly 1300 subscribers.
“We needed a simple and effective way to spread positive news about Pasco County to the business community,” said Summer Martin, marketing and events coordinator for Pasco EDC. “Often, people are so busy with their day-to-day lives; it is hard for them to keep up with what is happening in the news. We wanted to make it easy for people to know what is happening in Pasco and convey our news releases to a broader audience.”
Pasco EDC was also recognized for its annual report which was designed as both a printed publication and a digital flip-style online piece. The Annual Report is designed to be a key part of Pasco EDC’s branding. One of the key messages that Pasco EDC tries to convey is that it is the most innovative economic development organization in Florida and a leader in new ideas for local economic development in the nation.
Hagen explains, “The content of the Annual Report, and its look and feel, must demonstrate this high level of innovation and creativity, and our key vehicle to express this has been the use of compelling images of ‘quirky’ children who personify community advantages.”
Hagen added, “on the cover is, ‘Joey,’ a high flying risk taker who conveys the spirit of adventure, discovery, and overachievement emerging as part of Pasco’s culture of innovation and entrepreneurship.”
Pasco EDC received a third award for its 12th Annual NetFest event in the category of Best Special Event for an economic development organization. A question every community faces is how to keep its leaders working together and strengthening the relationships between various interest groups. The annual NetFest event was designed to provide an opportunity for business and community leaders to meet, get to know each other, and talk informally about community business, and to help strengthen those relationships.
“We frequently hear from attendees that have met someone they had been trying for several months to contact,” said Hagen. “In some cases, we have received economic development leads from attendees, and we’ve also heard about business deals being made at the event. It has turned into one of the most effective tools we have for building our economic development effort.”
The 2014 Florida Economic Development Conference, where Pasco EDC was recognized, is the premier professional development event attended by economic, workforce and community developers from Florida’s 67 counties, 400 cities, 24 workforce regions, 12 universities and 28 community colleges.
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