TAMPA BAY, FLA. (June 11, 2013) – The Florida Economic Development Council (FEDC) awarded the Tampa Bay Partnership four prestigious Promotional and Marketing Innovation awards. Competing against economic development organizations from across the state of Florida, the Tampa Bay Partnership was honored for its work in marketing the Tampa Bay region as a world-class business destination. The Tampa Bay Partnership was recognized for the following innovative marketing campaigns:
- Digital Campaign – #WeAreALLTampaBay
- Digital Website – www.TampaBay.org
- Digital Social Media – Facebook, LinkedIn, Twitter
- Digital Video – #WeAreALLTampaBay: Unleashing the Stories of the Tampa Bay Region
“Regional marketing is one of the top three strategic priorities of our organization, so we’re thrilled to have been honored for our innovation in promoting Tampa Bay as a premier location for business,” said Stuart Rogel, president and CEO of the Tampa Bay Partnership. “Although these awards are an honor, the real reward is the economic development momentum we’ve seen in our eight-county region as a result.”
The Tampa Bay Partnership’s Marketing Chair, Colleen Chappell, president and CEO of ChappellRoberts, established the organization’s Marketing Council, which includes more than 50 marketing and communications experts from throughout the region who help lead and guide the regional marketing strategy.
“It’s an honor to work with an organization that is passionate about telling the powerful success stories of Tampa Bay businesses,” said Chappell. “Through an innovative digital storytelling approach, we are sharing the economic vitality of the Tampa Bay region to the world.”
In addition, Anand Pallegar, CEO of atLarge, Inc. and a Partnership board member, was instrumental in assisting the organization with its online presence. Last year, atLarge worked with the Partnership to completely overhaul and redesign its website into a storytelling portal.
“The Tampa Bay Partnership’s website, blog and social media has really evolved since we began working with the organization last year,” Anand said. “We’re proud to have helped the Partnership streamline its digital presence, and the fact that the organization received these awards is a testament to the hard work of its team.”
“I want to thank the Partnership’s entire marketing team – both its employees and volunteers – for their commitment to showcasing this community as the leading business destination in the world,” said Raymond James Senior Vice President of Investments and Tampa Bay Partnership Chair Barry Alpert. “Furthermore, I am excited for the economic opportunities that are likely to develop in the future thanks to our robust marketing strategy.”
The Tampa Bay Partnership, which celebrated its 20th anniversary this year, is the Tampa Bay region’s eight-county economic development organization. With approximately 150 public and private investors and 11 regional economic development organizations, the Partnership works towards the economic vitality and prosperity of the Tampa Bay market.
“The Partnership is the only organization in the community that is dedicated to promoting the Tampa Bay region in its entirety – all 6,515 square miles of it,” said Rogel. “We know that together we can accomplish more for this market by complementing the other economic development organizations in the region, therefore, the Partnership is committed to its role in helping foster business relocations and expansions throughout the eight-county area.”
The FEDC, which honored the Partnership with its awards during its annual conference this week, is a professional association of economic, workforce and community developers who work throughout Florida to provide leadership and vision to advance economic development and economic development professionals throughout the state.
The Tampa Bay Partnership is the eight-county regional organization that works with its partners to market the region nationally and internationally, to conduct regional research and to coordinate efforts to influence business and governmental issues that impact economic growth and development.