Tampa, Fla. (May 29, 2014) –The Radiant Group joined Tampa Bay area businesses in the Pediatric Cancer Foundation (PCF) Sunshine Campaign, a concerted effort to provide needed financial support for the charity’s work and to raise awareness about the organization and its mission to fund research to eliminate childhood cancer. With $111,136 donated in this year’s campaign, the total donated by The Radiant Group in the campaign’s five-year history is now more than $450,000.
Donations from businesses total $586,142
Each participating business creates its own promotion to support PCF, such as donating a percentage of sales, inviting guests to round up their sale, or a more customized approach, such as the specialty drink patrons could order at Crabby Bill’s. These creative campaigns were implemented locally and well beyond, including at least one national campaign. Together, they raised $586,142 for PCF.
At The Radiant Group, associates offered guests the opportunity to make a $1 donation to PCF between November and January. Guests who participated were entered into a drawing to win a kid’s bike. With the support of Radiant’s guests, associates, and corporate backing, this year’s campaign resulted in the largest donation yet by The Radiant Group.
The newest Radiant location in Temple Terrace raises awareness about the Pediatric Cancer Foundation and the Sunshine Campaign with brightly-colored graphics and in-store signage. With many businesses joining the campaign each year, these efforts are helping to raise awareness of PCF throughout the Tampa Bay area.
“With our national headquarters in Tampa, it’s extremely gratifying to see Tampa Bay area businesses commit to significant campaigns that together will help us find less toxic, more targeted therapies for children battling cancer,” says Nancy Crane, executive director of the Pediatric Cancer Foundation. Crane says the entire Sunshine Campaign is about much more than just raising money. “The type of campaigns these businesses implement are specifically designed to not only provide dollars for cancer research, but to raise awareness throughout the entire Tampa Bay area, with reach that is way beyond what we could ever do without this corporate support. People who are pumping gas, dining in restaurants, even getting their hair cut, are being personally invited to make a difference in the fight against childhood cancer.”
At Radiant, the cause is championed by Frank D. Capitano, principal, who also serves as the president of the Pediatric Cancer Foundation board, a volunteer position. “Each day we interact with tens of thousands of people in the Tampa Bay area who stop in our stores for gas, coffee, and sandwiches,” he says. “But we’re not just there to sell them goods. We are in the service business and want to show our guests how much we care about their families and the challenges they face. When a Tampa Bay area family is faced with the challenge of a child with cancer, we want them to see that they have the full support of The Radiant Group and many others through the efforts of the Sunshine Campaign.”
Tim Switzer, executive vice president & COO of Radiant, says the organization’s team members and its guests are to be commended for their efforts. “The donations we have been able to make to PCF over the past five years are a direct result of the generosity of our guests and the genuine enthusiasm of our team members,” he says. “We are successful in our campaign because our team members care about the guests they serve, and our guests are generous in their support.”
In addition to The Radiant Group, corporate partners who participated in this year’s Sunshine Campaign included:
• ABC Fine Wine & Spirits
• Beef O’ Brady’s
• Bridgestone Retail Operations
• Crabby Bill’s
• Eagle Cleaners
• Giant Oil
• Ker’s Wing House
• Sport Clips
In-kind partners include:
• Age Revolt
• Columbia Restaurant
• Italiano Insurance
• Yerrid Foundation
For more information, visit www.fastercure.org.
About The Radiant Group:
Tampa-based Radiant Oil Company was founded in 1931 by Nick Capitano as a home and commercial fuel oil supplier. This year, the company celebrates its 83rd anniversary as one of the most diversified petroleum marketers in the state, Radiant is a family-owned business that credits its success to the many team members who provide outstanding customer service, day and night, seven days per week.
The company owns, operates, and supplies convenience stores featuring Marathon, Shell, BP, and Mobil branded gasoline as well as Subway and Dunkin Donuts. Since its inception, Radiant has supported the many communities in which it operates through fundraising and volunteer initiatives. The company currently works with many non-profit organizations and foundations that help support education, health care, youth sports, culture, arts and government programs. For more information please visit www.radiant.com.
About the Pediatric Cancer Foundation:
With its national headquarters in Tampa, the Pediatric Cancer Foundation is a nonprofit organization dedicated to funding research to eliminate childhood cancer through the Sunshine Project, the Foundation’s collaborative research initiative. By employing doctors and researchers from the country’s top institutions, the Sunshine Project is fast-tracking the development of new drugs and therapies that will ultimately lead to the cure of childhood cancers. For more information, visit www.fastercure.org.