LAKEWOOD RANCH, Fla. – Neal Communities (www.nealcommunities.com), Southwest Florida’s most experienced home builder for over 40 years, recently revamped its website to enhance the user experience.
Designed with prospective homebuyers in mind, the goal of the updated website is to create an online experience that corresponds to an on-site visit to one of the communities. The website achieves this experience through stunning photography, intuitive navigation, and storytelling with text and multiple contact points.
New elements on the site include interactive HTML floor plans with the ability to select options and virtually decorate a home with drag-and-drop furniture. Users can also save communities and home plans to their favorites for future reference.
“The response to the new website has been overwhelmingly positive,” said Liz Reuth, Digital Strategy Manager for Neal Communities. “We will continue to make adjustments based on analytics and testing to stay at the forefront of technology – always keeping in mind and improving upon the user experience,” she said.
Since Neal Communities began in 1970, the prolific Lakewood Ranch-based builder has created close to 10,000 homes. Neal Communities has experienced tremendous growth and expansion over the past five years and will open more than a dozen new communities from Manatee to Lee Counties in 2014.
Neal Communities was named one of 2012’s “America’s Best Builders” by BUILDER Magazine and voted the “2013 Best Residential Builder in Southwest Florida” in a readers’ poll sponsored by Gulfshore Business Magazine. The company is ranked No.1 locally by Metrostudy and by Hanley Wood Market Intelligence, based on number of home sales, and ranked No. 50 nationally among homebuilders by BUILDER Magazine. To date, Neal has built over 9,000 homes in Southwest Florida. As the area’s largest and most established, locally owned and operated private builder, Neal Communities is continually striving for excellence in every aspect of the home building and development business. John Neal Homes, Neal Signature Homes, Charlene Neal PureStyle, Waterscapes Pools & Spas and Allegiant Title Professionals all contribute to the firm’s continued, record-setting local success. The company’s honors and accolades include 42 Parade of Homes 2014 awards, 49 Aurora Awards, five Best in American Living Awards and hundreds of local and regional industry awards. For more information, please visit www.nealcommunities.com.
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