Award-winning United Landmark Associates teams up with Horizon Marketing Group, expanding office space, staff and services to meet the demand for full spectrum digital and traditional marketing consulting
TAMPA, Fla. (April 30, 2014) – The signs of economic recovery keep getting stronger. Gains in the stock market and rising home values are bringing buyers more wealth and confidence. The Standard & Poor’s 500 index of stocks posted a 30% increase last year, its largest since 1997. The median price of an existing home rose by 11.5%, the largest gain since 2005, with homes priced between $750,000 and $1 million rising even more, according to the national Association of Realtors. The Wall Street Journal recently reported that this combination gives rise to the classic “wealth effect” in which people feel more wealthy and therefore more willing to spend.
That is welcomed news for marketing agencies such as Tampa’s United Landmark Associates which has a strong foundation of real estate clients, luxury products and services. During nearly 30 years as one of the top agencies in the real estate marketing business, United Landmark Associates has successfully weathered the ups and downs of economic tides. ULA has been working extensively with Horizon Marketing Group (HMG), a leading nation-wide digital marketing firm founded in the Tampa Bay area, for the past decade creating digital solutions for clients. ULA President Don Niederpruem is confident in announcing a stronger and more strategic partnership with HMG to expand agency services and capabilities. “This partnership provides our clients cutting-edge services by combining the strategic firepower of traditional and digital marketing tools that is necessary to excel in today’s growing marketplace,” explained United Landmark President Don Niederpruem.
In addition, ULA also added square footage to its South Tampa office location and increased staff to 60 full-time employees to accommodate the demand for comprehensive marketing services. ULA and HMG provide a balance of strategic and innovative marketing programs and tactics including brand development and positioning, market research project design and amenities assessment, media, public relations, digital strategies and promotions as well as building communities, increasing qualified leads while decreasing cost-per-lead acquisitions, online, interactive and social media and more.
Providing Powerful Marketing Solutions Requires Digital Strategies
Digital marketing is an increasingly important tool in the marketing arsenal. According to Forrester Research, advertisers will spend $77 billion on interactive marketing by 2016. The interactive percentage of the total advertising spend is projected to increase from 25 percent in 2013 to 29 percent for 2014. “To effectively guide our clients through these expanding marketing avenues, it is important to have the necessary infrastructure. By joining forces we now can offer even more powerful and comprehensive marketing solutions,” stressed Niederpruem.
During the first quarter of 2014, ULA clients have already seen tremendous success with an effective mix of traditional and digital marketing strategies: the website and e-marketing program for Minto Florida communities; the launch of Beacon Riverside development in Jacksonville, Fla.; two luxury waterfront condominium communities for Kolter Urban, one on Snell Isle, St. Petersburg, and one in North Palm Beach; Nineteen Hundred Ninety Eight in Destin, Fla. and the launch of two new communities for Homes by WestBay in Innisbrook, Fla.; HMY yacht sales and more. Other ULA clients include US Assets Group, The Residences at Ritz Carlton and LVMH and more. For information visit www.unitedlandmark.com
Link to report: https://www.dropbox.com/s/kc67mr57p6ck1rj/Forrester_interactive_marketing_forecast_2011_to_2016.pdf
United Landmark Associates is a full service, award-winning advertising agency specializing in marketing lifestyle brands and companies. For nearly 30 years, United Landmark Associates has helped clients by providing exceptional market knowledge and consumer insight with cutting edge experiential, web and interactive marketing tools to target customers, deliver relevant content and drive qualified leads. ULA’s successful sales and marketing strategies have earned impressive results and awards in virtually every related local, regional and national professional association. The agency is consistently rated among the best and brightest for marketing planning and strategic management consulting. Clients include new home developments across Florida and the US, luxury yacht companies, marinas and hotels. For more information visit www.unitedlandmark.com