The “Pay to the Order of” campaign was launched in January and leverages new checking accounts to help drive donations for groundbreaking cancer research. For each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to SU2C, an initiative that supports scientific collaboration to accelerate innovative cancer research and bring new therapies to patients quickly. The campaign runs through April 15.
Fifth Third began working with SU2C in 2013 when the Bank launched the Fifth Third SU2C credit and debit cards, which direct donations to SU2C for every qualifying purchase made using those cards. Fifth Third Bank is the only card issuer to offer SU2C payment cards and contributed more than $534,000 in donations to SU2C in 2013.
SU2C Co-Founder, Rusty Robertson commented, “We are thrilled with the tremendous support we have received from not only Fifth Third and its customers, but the enthusiasm in which Fifth Third employees have embraced the cause. Together and through initiatives like the ‘Pay to the Order of’ campaign, we can continue to fund innovative cancer research.”
The “Pay to the Order of” campaign also engages others – including current customers – by asking consumers to upload a photo at 53.com/SU2C <http://www.53.com/su2c> or use the hashtag #PayToTheOrderOf to share who they are fighting for. Fifth Third will donate $1 to SU2C each eligible photo shared using the hashtag #PayToTheOrderOf on Twitter, Facebook, Instagram and Vine. Click here <http://www.53.com/SU2C> for full terms and conditions.
“We have been extremely pleased with the level of engagement at our branches, on social media and among Bank employees throughout the ‘Pay to the Order of’ campaign,” said Maria Veltre, senior vice president and chief marketing officer, Fifth Third Bank. “The stories that surfaced and the connections made have been inspirational and beyond what we could have ever hoped for. We are so pleased to help drive additional funds to SU2C to help Fifth Third Bank surpass $1 million donated since we began our relationship one year ago.”
About Stand Up To Cancer:
Stand Up To Cancer (SU2C) — a program of the Entertainment Industry Foundation (EIF), a 501(c) (3) charitable organization — raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.
About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $130 billion in assets and operates 17 affiliates with 1,320 full-service Banking Centers, including 104 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,586 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2013, had $302 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.
Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization. EIF meets all 20 BBB Charity Standards. Stand Up To Cancer and the Stand Up To Cancer Brand Marks are registered trademarks of the Entertainment Industry Foundation.
Member FDIC. Offer available to new consumer checking customers only, excluding Private Bank, opening an account by April 15, 2014. $50 minimum deposit required to open all accounts. New account, three online bill payments and direct deposit required within 90 days of account opening to obtain bonus. Bonus will be deposited into your new account within 6 weeks of completing requirements. Monthly fees and certain restrictions may apply. Fifth Third Enhanced Checking is an interest bearing checking account and all balances earn 0.05% Annual Percentage Yield (APY) in all markets. Fifth Third Preferred Checking is an interest bearing account and all balances earn 0.24% APY in IL, IN, KY, MI, OH, WV, 0.38% APY in FL and TN, 0.40% APY in MO, 0.46% APY in NC, 0.50% APY in GA, and 0.60% APY in PA. APY accurate as of 1/2/14. Rates may change after account opening. Fees may reduce earnings. One offer per account per household. Not valid with any other offer. The Curious Bank is a registered trademark of Fifth Third Bancorp. Stand Up To Cancer is a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization.