The World of More Campaign Thrives
TAMPA, FL, (April 3 , 2014) Grow Financial, one of the leading Credit Unions in the nation, announced a brand new multi-year marketing campaign titled “The World of More”, including a new spokesman, Joe Grow in early 2014.
The new campaign focuses heavily on the member service that Grow Financial provides and how members receive “more” from the Credit Union. Part of the new campaign included a brand new microsite, www.moreinreturn.com, where members and non-members can visit to learn more about various products and services, watch fun light-hearted videos and even current member testimonial videos that showcase how Grow Financial provided “more” for them.
Within Grow Financial’s new microsite, guests also have the opportunity to enter what they would like more of. This could be anything…from more caffeine, more relaxation, more family time…whatever the more moment is the Credit Union has been making these moments happen on a weekly basis since early December and to date has delivered more than 22 moments total across Tampa Bay and in Columbia, South Carolina. Moments have included everything from candy to coffee, from baby swag to beach time and most recently more “me time” for a Raymond James Financial employee and more cantaloupe for Jack Harris of 970 WFLA in Tampa.
In February a more moment of more relaxation was delivered to an employee at a local company headquartered in Brandon, Florida, BlueGrace Logistics. The employee, Justina Lopez was surprised by a team of Grow Financial employees at work with a trunk full of items to help her relax including a gift card to a day spa.
“BlueGrace Logistics was excited when Grow Financial contacted us to let us know one of our employees was a winner of the “World of More” campaign. It was great to collaborate with another Tampa Bay business on the delivery and bring a smile to everyone’s face. Since we’re both active on social media, the experience with the campaign was well received’, said Natalie Lane, Director of Marketing for BlueGrace Logistics.
To learn more about the World of More campaign, visit www.MoreInReturn.com.
About Grow Financial.
With 22 branches, and five more in development, Grow Financial Federal Credit Union is recognized as one of the leading Credit Unions in the nation with nearly $2 billion in assets. Originally founded to provide a safe place to save and borrow money for the military and civilian personnel of MacDill Air Force Base, Grow Financial has since expanded membership to include employees of more than 1,100 businesses. Established in 1955, Grow Financial has its corporate headquarters in Tampa, Florida. For more information visit www.growfinancial.org.