March 20, 2014 / Sarasota, Fla. — Southwest Florida investment advisory firm Path Financial has received the 2013 All Star Award from Constant Contact, one of the biggest online marketing services in the world. Recognized for achieving marketing results which ranked among the top 10 percent of Constant Contact’s international customer base, Path Financial was selected for the honor based on its use of online marketing tools to engage customers at a consistently high level. Among other criteria, Constant Contact gauges the level of customer engagement with email campaigns, as well as the open and click-through rates of customers receiving the emails.
Path Financial founder and chief executive officer Raul Elizalde uses Constant Contact on a monthly basis to send newsletters to subscribers and clients. The newsletters are filled with detailed, original analysis and observations often missed by others, are illustrated with meaningful graphs and charts, and connect meaningfully with the latest news from economic sectors and the financial services industry. The newsletter’s articles, all written by Elizalde, are frequently published by prominent independent investment research sites such as Morningstar, The Motley Fool, and The Street, which all provide influential market analyses to readers across the globe.
“We’re happy to be recognized by Constant Contact for connecting with our customers,” says Elizalde. “Since we started our newsletter in 2008, we’ve been appreciative of the number of people responding to the depth of our analysis and, of course, we’re delighted that financial go-to sites like Morningstar, Motley Fool and others, select our content as strategic and insightful enough for them to share with their sophisticated readers.” The Path Financial newsletter is free and open to the public; customer information is never shared with other entities. To receive the newsletter, visit pathfinancial.net/news.
“We’re always delighted when small businesses are successful,” says Gail Goodman, CEO of Constant Contact. “We’re honored to recognize Path Financial as an All Star, and to be able to shine the spotlight on its achievements in 2013.”
Path Financial is a Florida-registered investment providing investment management and financial advisory services to individuals, families and institutions. With offices at 1990 Main St. in Sarasota, Path Financial and Raul Elizalde may be reached at 941-350-7904. Visit pathfinancial.net to learn more.