TAMPA, FL – One of Tampa Bay’s most prominent ad agencies, Ad Partners, Inc., recently added Heather Sandford as its new Digital Media Manager. Sandford’s responsibilities will entail digital media planning and buying for the agency, which serves a diverse range of local, regional and international accounts.
Prior to Ad Partners, Sandford was director of media buying at Pyper Paul + Kenney where she was lead on Checkers/Rally’s Restaurants and the ASPCA. She also spent 5 years in New York with the Advertising Council and with PHD, USA where she was a national broadcast negotiator for Häagen-Dazs, Edward Jones, Sears Portrait Studios and Bissell.
“Strategic media planning has always been a core focus of our agency. Heather’s expertise will compliment that core strength very well, giving Ad Partners’ clients the added edge in the digital arena, a communication channel that’s becoming increasingly important,” said Ad Partners President and CEO Tony Ceresoli II.
Ad Partners is one of the largest full-service ad agencies in the Tampa Bay area. Clients include Amscot Financial, Cott Beverages (the world’s largest private label soft drink provider), Beef ‘O’ Brady’s (the largest family sports pub chain in the U.S), and Freedom Health.