TAMPA, Fla.— Port Tampa Bay was honored last night as recipient of two “Best of the Bay” awards for promotional advertising at last night’s annual American Advertising Federation—Tampa Bay’s Addy Awards Show Gala, held at the Cuban Club, in Ybor City. The awards program recognizes outstanding creative achievement in advertising, printed collateral, broadcast, video, radio, interactive and overall campaign work, submitted and judged by a panel of experts.
Supporting Port Tampa Bay’s foray into the fresh produce market, the multi-component refrigerated rail service campaign, as well a single branded piece within that overall campaign, “Pineapples—From Fields to Florida,” both took the honor, among a very competitive field comprised of ad agencies and in-house creative departments from around the greater Tampa Bay region. Karl Strauch, vice president of branding and regional alliances, and Nicole Hignett, project manager for creative design, accepted the awards on behalf of Port Tampa Bay.
“Being recognized for our creative efforts is a real boost to us, and it furthers our commitment to marketing the port in ways that will garner attention and bring in new business. I’m delighted to see such award-winning output from our team,” Paul Anderson, port president and CEO, said.
About Port Tampa Bay
Port Tampa Bay is Florida’s largest port and the largest economic engine in west central Florida, supporting nearly 80,000 jobs and generating almost $15 billion in annual economic impact. In addition to being a top 10 U.S. cruise port, the port handles a wide array of bulk, break bulk, containers and roll-on/roll-off cargoes, and is a major shipbuilding and repair center. The port was recently voted “Simply the Best” for world-class customer service in a Logistics Management Magazine reader poll. For more information, visit www.portTB.com.