– The Once Nerdy Neck Decor is Being Embraced by Hollywood’s Hottest Stars –
Tampa, FL (February 27, 2014) Google “bow ties” and “Hollywood” and you’ll see images showing everyone from Brad Pitt, to Kanye, to Justin Beiber and pretty much all the Kardashians wearing them. Bow ties are making a comeback among both the male and female celebrity crowd.
“We are in the throes of a bow tie renaissance,” said Brent Kraus, owner of Tampa-based handmade bow tie company, Ella Bing, “It started last year with the release of The Great Gatsby and has continued to grow. What was once a symbol of nerdiness is the latest status symbol of chic, confident, cutting edge style.”
Kraus, along with several family members, create and sell handmade, one-of-a-kind cloth and wood bow ties from their trendy Tampa Bay boutique. Kraus says bow tie sales have doubled in the past few years, “This year, we’ve been slammed with orders from all over the country. Requests from niche retailers are up, as well as our internet sales.”
Ella Bing is a labor of love, founded after the loss of Kraus’ son, Matthew. The idea for the custom creations came out of Matthew’s spirit, infectious personality and fun-loving style. “Matthew would have loved to see so many people embracing this fashion trend,” said Kraus, “He would have been leading the way, showing everyone how to wear one with style.”
About Ella Bing
Ella Bing is a Tampa Bay, Florida, family owned business specializing in both cloth and wood bow ties. The company was founded after the loss of a brother and son, Matthew Kraus. The Kraus family honors Matthew’s spirit, infectious personality and love of fashion with handmade custom bow ties, much like Matthew himself would have worn. Matthew lives on in timeless style via Ella Bing and his family. The work is centered around quality, presentation, attention to detail and customer service. For more information please visit ellabing.com.