Ken Cruley & Terry Haley Join Franchise as Company Expands Nationally
TAMPA, Fla., Feb. 25, 2014 (GLOBE NEWSWIRE) — World of Beer (WOB), a
rapidly-expanding network of beer-centric taverns known for 500+ craft
brews, craft spirits and Tavern Fare, is excited to announce the
appointment of Ken Cruley as Chief Financial Officer, and Terry Haley
as Vice President of Marketing. Cruley and Haley have extensive
experience in their fields, greatly benefiting the company as it
continues to expand.
“I am exceptionally fortunate that Terry & Ken have joined our dynamic
WOB team,” said World of Beer CEO Paul Avery. “Their proven leadership
capabilities will complement our existing momentum significantly.”
As Senior Audit Manager at Deloitte & Touche, Cruley assessed financial
situations for domestic and international clients. He became CFO of
First Watch Restaurants, a 105-restaurant chain. Since 1996, he
facilitated their ongoing development with organizational and financial
“The opportunity to work at World of Beer is exciting as they
experience rapid growth throughout the US,” said Cruley. “I look
forward to bringing my expertise to the team and working with industry
leaders that have taken this company to the next level.”
Joining as VP of Marketing is Terry Haley. Haley has served in multiple
marketing roles for P.F. Chang’s China Bistro, Inc. and SABMiller,
working with brands including Foster’s and Leinenkugel’s. While working
with Miller Genuine Draft, Haley earned recognition by Advertising Age
as “Marketer of the Next Generation,” and was featured in BRANDWEEK’s
2006 30 under 30 in US Marketing.
“World of Beer is a tremendous concept, positioned perfectly to meet
consumers seeking global craft beer experiences,” said Haley. “I’m
thrilled to join the team and continue building the brand.”
Cruley and Haley will be driving forces in WOB’s continued growth. They
recognize the creative vision that catapulted the company to success,
and look forward to further growth.
World of Beer began in 2007 in Tampa, FL. There are currently 52
locations in 16 states, with hundreds more sold. Recent announcements
include the addition of a Tavern Fare menu and handcrafted cocktails.
The Tavern Fare complements the quality of the craft beer and spirits,
starting with classic comfort foods and adding traditional bar
offerings with contemporary spins.
World of Beer took an original concept and combined it with progressive
strategy. Love for craft beer and welcoming atmosphere remain the
founding philosophy, with constant innovations to widen appeal. This
mindset propelled them into success as franchisees spread ‘WOB
For information on World of Beer, please visit www.wobusa.com.
World of Beer: World of Beer is a truly uncommon establishment. A broad
spectrum of patrons, from craft beer aficionados to casual beer fans,
enjoy the best beers, cocktails and tavern fare on the planet while
increasing craft beer knowledge in a comfortable and upbeat setting.
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