Theater First in Florida to Offer Facebook Buying Option
through Tessitura Network
ST. PETERSBURG, FL (Feb. 12, 2014) – Mahaffey Theater-goers now can purchase tickets to all shows – anytime and anywhere – on two newly created apps.
One is a free, downloadable app, My Mahaffey, available for both iPhone and Android devices. The other option is a social ticketing app available exclusively through Facebook on a computer or tablet.
Both sales channels were developed in conjunction with Tessitura Network, the leading provider of enterprise software technology, services and learning community for the arts and cultural sector.
“Our goal is to make it as convenient and easy as possible to purchase a ticket to any of our shows,” said Joe Santiago, general manager of The Mahaffey Theater. “That’s one of the reasons we eliminated our ticketing fees last year and why we are utilizing these innovative sales channels today.”
The My Mahaffey app features a streamlined overview of the venue’s offerings including an upcoming events calendar, information on nearby restaurants, directions, membership opportunities and more. Users are able to purchase tickets directly on their smartphone or tablet.
“By using our TN Mobile Plus™ mobile ticketing and fundraising platforms, the theater is putting rich media content and powerful mobile-optimized ticket sales right in the hands of their tablet and smartphone savvy arts patrons,” said Kristin Darrow, vice president of Internet Strategy, Tessitura Network.
The TN Social Ticketing™ Facebook app was built to extend the social connection of attending the theater right into the ticket buying experience. It gives The Mahaffey’s 26,000+ “fans” and Facebook visitors the opportunity to buy tickets, invite friends to join them at the event and purchase tickets so they can sit together without ever leaving their Facebook page on their computer or tablet.
The application has already started to change how small groups of friends and families decide to attend a live event overall, Miss Darrow said.
Customers can also purchase tickets online at www.themahaffey.com and charge by phone, 727.893.7832 or in person at the Mahaffey Theater Box Office, 400 First St. S, St. Petersburg. Box Office hours are 11 a.m. -5 p.m. Monday-Saturday and at least 90 minutes prior to any ticketed event. There are no added tickets charges ever on tickets purchased directly from The Mahaffey Theater.
About The Mahaffey Theater
The Mahaffey Theater, under the management of Big3 Entertainment, is one of Tampa Bay’s top-rated performing arts venues. Home to the Florida Orchestra, The Mahaffey Theater hosts top-quality national and international artists and performances – Broadway, pop, rock, comedy, dance, classical and interactive engagements and exhibitions.
Located in the heart of downtown St. Petersburg, the 2,031-seat cultural jewel boasts spectacular waterfront views and is located only minutes away from white sandy beaches and world-renowned museums. Additionally, the theater supports the highly successful Class Acts program, which enables school children to experience the performing arts through in-theater performances as well as in-school outreach and extension programs.