Tampa, FL, February 12, 2014 – Terry Zelen, president of Zelen Communications, and Fulton Smith-Sykes, president of The Fulton Sykes Group, have embarked on a new joint venture: an online and in-store apparel and home accessories entity called Aquazul Outfitters, Inc. The retailer will feature everything from T-shits and hats to table and bath linens, all with designs from Mother Nature’s aquatic playground.
The company’s new web site, www.aquazuloutfitters.com, was launched in late December. Here, consumers can view and purchase offerings from Aquazul Outfitters’ first series of ocean-themed apparel and accessories. New products are already in development and will be added to the site as they are ready for sale.
“The Aquazul logo emphasizes the aquatic theme with its representation of the movement of water and the life it breathes into its inhabitants,” explains Mr. Zelen. “Our goal is to develop a full line of ocean-themed apparel and home décor featuring the beauty and serenity of the sea.”
Ms. Smith-Sykes says the team has paid very special attention to the quality of materials and original artwork to enhance the uniqueness of the product line. The early designs feature colorful screen prints of such sea life as Mahi-Mahi, snook, and sailfish. They also include a tip-of-the-hat to Tampa’s very own Gasparilla celebration, with shirts spotlighting pirate themes.