The most uncommon aspect of the Indian Shores art gallery that debuted in February of 2013 is that paintings sold. In fact, paintings sold every month. During post-recession recovery owner /artist Sara Mullins is proving that people buy what they want given the right opportunity. Sara makes sure the right opportunity comes up in places you might not expect.
“I’m continually amazed when artists say, ‘Art isn’t selling,’ Mullins said. “I’m selling art.” But artists should be sensitive to their market when creating artwork if they truly wish to sell. Many of the beach communities are condos which have limited wall space. An artist can’t expect to sell a huge painting to a condo owner.
The arrangement with the town hall is mutually beneficial for Indian Shores and for Mullins. Indian Shores maintains a contract with Mullins via her company Galleries On The Go to manage the gallery yet pays nothing for her services. Mullins charges contributing artists $30 per month for a 2-by-6-foot column of wall space. The art is rotated every 60 days.
The business model works for a variety of reasons. The city seeks to lower its costs of operation yet needs the aesthetic value of the artwork to beautify the municipal building. The artists need low cost venues to showcase their work. Mullins acts as broker and marketer, bringing the city and artist together.
Through the co-op gallery Studio 1212 in Clearwater, Mullins coaches artists in basic marketing and networking skills. The artist who learns to connect with the potential buyer forming a relationship will more likely make the sale.
February 2014 marks the first anniversary of the contractual agreement between Mullins and the Town of Indian Shores. During that year, artists have sold either directly from the exhibit walls or through receptions held at the municipal center. Mullins has managed to locate three additional venues with a fourth and fifth currently in negotiation. Artists are happy with the results of their sales and excited about being able to further their exposure through this pipeline.
The crowning event celebrated the first year for Galleries On The Go hosted twenty-five artists. The evening included a wine & cheese reception, live music, and a live demonstration by a local artist. Mullins gave away $500 for ‘Best of Show, ’ a people’s choice award to the artist chosen by a popular vote. The art reception was held on Thursday, January 30, 2014 from 5:30pm to 7:30pm at the Town Hall of Indian Shores, 19305 Gulf Blvd. With over 200 in attendance the show was a rousing success.
For more information you may email Mullins directly at: firstname.lastname@example.org or visit the Google+ page Galleries On The Go, or Facebook: Sara Mullins Studios. You may also reach Sara by text or phone at 727-331-5979.