TAMPA, FL February 7, 2014 — Florida Retail Partners, an X Team partner, represented RareHues in leasing 10,000 square feet in Carrollwood Center on North Dale Mabry Highway at Linebaugh Ave. The modern vintage market is opening its first location this spring.
Kalyn Brandewie, Founding Partner with Florida Retail Partners represented RareHues. “RareHues will put a new twist on antique shopping. I can’t wait to see their store. It will fuse old and new by creating a contemporary design with nostalgic charm,” said Brandewie. “They are taking the former Eckerd/Golf Locker space in one of the best located centers in Carrollwood. The central location will pull from several Tampa submarkets.”
RareHues was created when owner Jen Carreno, a branding specialist, realized the age-old antiquing experience needed revamping. Pulling together Carreno’s vision for RareHues are ROJO Architecture and general contractor Bay Area Building Solutions.
RareHues is antiquing for the 21st century customer. The shop will be full of treasures curated from premier local dealers, artists and craftsmen including home furnishings, accessories and gifts. “We visualize this to be a place where people come together over unique treasures and stories that warm the heart,” stated Carreno. RareHues will also offer:
- Do-it-yourself workshops demonstrating how to make handmade crafts and heartfelt gifts.
- A design center featuring local interior decorators for customers looking for full service. This section will showcase new vintage inspired pieces that can be custom ordered to complement the nostalgic goods form the market.
- Two art gallery sections incorporating original works from local artists exclusively.
- Year-round market events complementing the sensory experience through partnerships with a local coffee/tea shop and local music artists.
“RareHues will be a place where old treasures attract young families,” said Carreno who brings 13 years’ experience in the creative field to her new venture. While Senior VP/Creative Director at 22squared (formerly WestWayne), the largest independent ad agency in the Southeast, her clients included Publix, Marriott, Toyota and Celebrity Cruises.
For more information about RareHues visit www.rarehues.com.
About Florida Retail Partners
X Team partner Florida Retail Partners was founded in 1997 and currently has four Florida Retail Real Estate Specialists all with over twenty years of experience. The company’s focus has always been on retail tenant and landlord representation on Florida’s West Coast and Central Florida. This exclusive focus on retail includes diverse assignments ranging from tenant representation, land sales and consulting to leasing of both distressed properties in need of turnaround and upscale mixed-use projects with very specific co-tenancy parameters. www.floridaretailpartners.com
About X Team
X Team is an international alliance of retail real estate specialists with offices located in major cities throughout the U.S., Canada and Europe. X Team partners average more than 20 years of industry experience, with expertise in major markets worldwide, specializing in tenant, property and developer/landlord representation, workout services, property dispositions and retail investments. X Team services include transaction negotiation, portfolio analysis, lease valuations, acquisitions, and asset assessment and valuation. For more information, please visit www.xteam.net.