Tampa/St. Petersburg Agency Wins Unprecedented 40 Medals, 20 Gold, at Global Creative Festival for the Travel Industry
ST. PETERSBURG, Fla. (January 23, 2014) – On the heels of winning 35 medals from worldwide creative festivals over the past year, including four Best of Shows for three different clients, Paradise Advertising, Digital & Entertainment is being honored again in New York with a record-breaking 40 more medals, including 20 gold, at the Adrian Awards, the global “Oscars” of the travel and hospitality industry.
The annual awards, to be presented on February 24 at the New York City Marriott Marquis, showcase the best in creativity from the Who’s Who of worldwide travel and hospitality brands and top global advertising and public relations agencies.
Celebrating creative innovation, inspiration, and effectiveness in marketing communications from across the globe, the annual event is the world’s largest advertising, digital marketing, and public relations competition in the industry. Thousands of entries from more than 35 countries are carefully evaluated and awarded by a top panel of over 200 international judges under the guidance of the Hospitality Sales & Marketing Association International (HSMAI).
“The soul of Paradise has always been about growing our client’s brands through game-changing strategic and creative thinking,” said Cedar Hames, CEO and Chief Strategy Officer. “We are honored to win an impressive 40 Adrian Awards, and especially 20 gold awards, across all media and platforms. This a tribute to our talented team and forward-thinking marketing partners who are leading the way in the digital, mobile and social media age.”
Paradise’s record-breaking 20 gold medals for five different clients include major wins across advertising, digital/social media and public relations categories. The Tampa/St. Petersburg-based agency placed first for Best Television, Best Web Videos, Best Web Series, Best Website, Best Outdoor Campaign, Best Transit Campaign, Best Magazine Campaign, Best Loyalty Campaign, Best Public Relations Television Feature, and Best Complete Integrated Advertising Campaign.
“We are all stunned and thrilled to dominate the Adrian Awards for the second consecutive year, “ said Larry Tolpin, President and Chief Creative Officer at Paradise. “I would like to thank everybody who made this possible: our clients for their courage and trust; our agency team for their hard work, long hours and brilliant transmedia storytelling; and the Adrian Awards Festival for championing and honoring creativity, innovation and advertising ideas that work.”
Some of the marketing partners of Paradise who brought home top Adrian Awards this year include Amelia Island CVB, Mote Marine Laboratory & Aquarium; Naples, Marco Island, Everglades CVB, Visit St. Pete/Clearwater CVB, and Seminole County CVB. Last February, Paradise won 18 Adrian Awards, including Best of Show. The work is available to view at Paradise’s new website, www.ParadiseStorytellers.com.
“There is a clear, proven, correlation between creativity and effectiveness,” said Tolpin. “That’s why these awards matters and why we keep a relentless focus on delivering the best work and best results for our clients, day by day and campaign by campaign.”
About Paradise: Headquartered in St. Petersburg, Florida, Paradise is a whole new kind of transmedia storytelling company for the digital age and one of the most internationally awarded travel, lifestyle and luxury brand advertising agencies. The advertising, digital and entertainment group is fully integrated, complete with in-house interactive, video and branded content production studios, as well as public relations and media services. Clients include Naples, Marco Island, Everglades CVB; Amelia Island CVB, Visit St. Pete/Clearwater CVB, Seminole County CVB, Marriott Resorts, Omni Resorts, Abaco Beach Resort, The Mahaffey Theater, The Florida Orchestra, PEMCO World Air Services, Tony Jannus Distinguished Aviation Society, and Mote Marine Laboratory & Aquarium. Information and samples of work are available at www.ParadiseStorytellers.com