TAMPA, FL—(December 13, 2013) – The USF Federal Credit Union (USF FCU) has announced the rollout of a new logo and brand identity effective December 4, 2013 with the formal introduction to the staff of the Credit Union. Over the coming months, members will begin to see a new logo with a fresh, more modern look appear throughout the organization. “After months of research, planning, and collaboration, we have created an image that will represent us and the caliber of products and services that we provide to our members” said Deborah Clark, USF FCU’s Chief Marketing Officer.
Richard Skaggs, President and CEO, explained the need for the brand refresh and what it means to the Credit Union members.
“As we continue to expand our position as a leader in the financial services industry, our name and logo represent our continued commitment to delivering quality service without compromising safety or soundness to the member-owners of USF Federal Credit Union. We take great pride in our heritage with the University of South Florida, and we wanted a logo to represent that affiliation and our commitment to the entire University Community.”
Mr. Skaggs emphasized that although the Credit Union logo and look may change, their products, services, great rates, and personalized service will remain the same.
USF Federal Credit Union is a leading financial institution serving the faculty, staff and students of the University of South Florida. Additionally, USF FCU membership is open to organizations that have employees on the campuses of the University of South Florida, members of the Alumni Association and family members. USF Federal Credit Union offers a wide range of financial services and participates in the Shared Services Network, which allows access to branch locations nationwide. USF FCU was chartered in 1959 and deposits are federally insured by the National Credit Union Administration.
To learn more about USF Federal Credit Union, contact them at 813-569-2000, or visit their website at www.usffcu.org.