GAINESVILLE, Ga. and NEW YORK, N.Y. (December 11, 2013) — The annual AHFME (Association of
Hospitality Financial Management Education) Research Symposium was held on Saturday, November 9, at
NYU’s Schack Institute of Real Estate in New York City. Higher education institutions and other organizations
from across the country participated in the full-day event.
M3 Accounting + Analytics, the national leader in hotel-specific accounting solutions and business intelligence –
which has formalized its commitment to education programming via M3 University (more below) – was
involved with several different aspects of the event.
As one highlight, M3 sponsored and presented prestigious Best Research Paper awards to graduate students
Joonho Moon of Penn State University, and Conroy Hong Luan of the University of Houston. This was the first
such honor at the annual AHFME event. (More information and images are available on request).
M3’s role in the conference was largely tied to its specialized hotel management education program, M3
University, which was co-developed and is implemented in a partnership with the University of South Florida
Sarasota-Manatee (USFSM) College of Hospitality and Technology Leadership. M3 and USFSM provide the M3
University software and curriculum complimentary to schools nationwide.
“Essentially, M3 University enables students to run a virtual hotel,” said Dr. Cihan Cobanoglu, dean of USFSM
College of Hospitality and Technology, which worked with M3 to develop the curriculum and tutorials for M3
University. Cobanoglu and USFSM have long-standing partnerships with the AHFME and its members.
PhD candidate Katerina Berezina, graduate student Gunce “Georgia” Malan, and other “M3 scholars” support
faculty and help oversee M3 University implementation and training. Berezina said, “M3 University students
perform such responsibilities as those of a night auditor and paymaster, and use analytics to make overall
operational and management decisions.”
This hands-on experience includes analyzing data and making management decisions based on simulated
scenarios. Presently 18 schools nationwide are using M3 University – triple the number since its launch about
one year ago.
Scott Watson, vice president of sales for M3 Accounting + Analytics, says M3 University “brings textbook
lessons to life – to practice the vital skills needed in hospitality accounting and management.”
Information about AHFME is available at: www.AHFME.org.
About M3 Accounting + Analytics
M3 is the national leader in hotel-specific accounting software, operations reporting, business intelligence and analytics,processing more than $8 billion in financial transactions for more than 3,000 properties. M3’s integrated suite ofhospitality accounting products includes: AccKnowledge, Link, payroll and labor management services, and documentimaging and retrieval – all designed to help provide hotel operators, owners and managers unsurpassed access to the information they need in the most integrated and cost-effective manner. More information is available at www.M3AS.com.