PostcardMania’s Joy Gendusa has officially been named as a 2014 NPF workshop presenter; plans to spearhead the direct mail and online integration discussion.
CLEARWATER, F.L., December 2, 2013 — The National Postal Forum (NPF), the premier annual event connecting United States Postal Service (USPS) executives and mailing professionals nationwide, is ready to go digital.
Joy Gendusa, founder and CEO of Clearwater-based marketing firm PostcardMania, has been announced as an official presenter for the March 2014 event. Her topic? How businesses can integrate direct mail and online technology to seamlessly (and automatically) take advantage of world’s largest ad network — Google.
“I’m extremely honored and excited to present Direct Mail 2.0 as a marketable, self-sustaining product to fellow mailing professionals,” said Gendusa. “Its most important aspect, aside from the power it has to generate revenue, is its automation. This technology basically runs itself, and it greatly enhances the longevity of a direct mail campaign without making business owners or end consumers lift a finger.”
In an industry lately been overshadowed by attractive but untested new media, Gendusa’s fully integrated Direct Mail 2.0 offers the best of both marketing worlds: the reliability of direct mail combined with the automated and far-reaching power of Google.
“It’s so exciting,” said Gendusa, “To finally be able to share this product with my industry.”
The NPF will take place March 16–19, 2014, at the Gaylord National Hotel & Convention Center, just 8 miles south of Washington, DC. Registration is currently open.
For additional information or to schedule interviews with Joy Gendusa, contact JessicaL@PostcardMania.com.
PostcardMania is one of the nation’s most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice. Visit www.postcardmania.com for more information about direct mail.
About the National Postal Forum:
The NPF is the industry’s premier educational venue, trade show and networking event for industry professionals. As the only industry organization to work directly with USPS managers, the NPF is uniquely positioned as the most comprehensive link between the Postal Service, its suppliers and its business customers, who provide valuable feedback while learning about the latest trends and changes in their industry. Learn more or register at npf.org.