|The numbers are in and it’s good news for ABC Action News/WFTS-TV.
Once again, ABC Action News shows its strength as the market leader for local news, weather and sports in the Tampa Bay area, according to Nielsen Media Research’s recent November rating period. In the highly sought after Adult 25-54 and Women 25-54 demographics, ABC Action News ranked at the top with 5 of the 6 daily newscasts when all station are on-air (morning, noon, 5pm, 5:30pm, 6pm, and 11pm). This included a first place Monday-Friday finish at noon, 5pm, 5:30pm; a top place tie at 6pm; and the number one 11pm newscast!
A rating point is equal to 1 percent of the available viewing audience in the Tampa-St Petersburg-Sarasota television market.
The ratings report shows ABC Action News even more dominant in the highly targeted demographic of Women 25-54. Here, ABC Action News had a 2 rating or better in every evening and late news half hour. No other TV station in the Bay area reached this rating. November 2013 marks over 20 months in a row ABC Action News won this demographic in the evening and late newscasts.
There’s great news for ABC Action News at 11pm, too. This newscast is consistently placing first in the key demographics and this November was no exception. With only one month to go, ABC Action News at 11pm is in the lead for all of 2013 in both A25-54 and W25-54.
“These ratings reflect our commitment to take action for our news consumers and deliver relevant, useful information across TV, their computers and mobile devices,” says General Manager Rich Pegram.
“People want quality journalism,” says News Director Bill McFarland. “With us, they are seeing the investigative reporting that produces results, responsible breaking news coverage, and accurate weather forecasts they deserve.”
ABC Action News has been singled out by other journalists and named Florida’s “Best Overall News Organization” by the Associated Press five years in a row! The news station was recently awarded multiple Emmys for Breaking News coverage and Investigative Journalism. The team also received the prestigious Edward R. Murrow Award for “Best News Website” in the Southeast United States.
About WFTS/ABC Action News
WFTS-TV is the primary ABC network affiliate for the Tampa-St. Petersburg-Sarasota television market, programming a strong schedule of news, sports and entertainment. WFTS/ABC Action News was the first broadcast station newscast in the Tampa Bay area to broadcast in high definition. ABC Action News has been named the Associated Press’ Best Overall News Operation for past five years. ABC Action News leads the way providing local news and weather coverage on-air, on the web and on mobile phones. WFTS-TV is a Scripps Media station. For additional information, visit the WFTS-TV website at www.abcactionnews.com.
Scripps (www.scripps.com) is a leading media enterprise driven to develop and expand its digital strategies including social gaming, while embracing its rich history in delivering quality journalism through television stations, newspapers and Scripps Howard News Service. Creative, talented and energetic employees are leading the way at 19 television stations in major cities such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa. The Scripps digital group is growing and gaining momentum with new product offerings, enhancements, and technology that gives customers more options than ever before to find the information and entertainment they crave.
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