SARASOTA, Fla. (November 26, 2013) – Visit Sarasota County (VSC) is proud to be a recipient of a Gold Adrian Award for its “Amish Las Vegas” feature on the Today’s Show website reaching a potential audience of more than eight million viewers. The Adrian Awards are presented by the Hospitality Sales and Marketing Association International (HSMAI). The awards honor the best in travel marketing and public relations as determined by a panel of judges from the travel sales and marketing industry. The awards will presented on February 24, 2014 at the Adrian Awards Gala in New York City.
“We are honored to be recognized with this award,” said Virginia Haley, president of Visit Sarasota County. “The Amish community is a special part of Sarasota. We are fortunate to have been able to work with individuals in that community to gain positive national exposure of their culture and what they have to offer visitors coming to Sarasota County.”
With the objective of differentiating Sarasota County from other Florida beach destinations, VSC, with MMGY Global, their public relations firm on retainer, sought to highlight one of our most unique aspects that visitors can experience – our Amish community. Amish home-style cooking and baking, woodworking and quilt making were highlighted as well as a gentleman who created a solar-powered Amish buggy as a substitute for the horse and buggies used in colder climates. The piece, entitled “Amish Las Vegas,” showcased how visitors can enjoy the Amish community as well as sharing the story of how “Amish Snowbirds” vacation.
The Adrian Awards honor outstanding public relations, advertising and digital advertising in the travel industry. HSMAI is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.
Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. For more information on VISIT SARASOTA COUNTY, contact Lynn Hobeck Bates at (941) 955-0991, ext. #104, or firstname.lastname@example.org.
About Sarasota County
Located on Southwest Florida’s Gulf Coast, Sarasota County offers a vibrant arts and cultural scene, a diverse array of culinary experiences and a variety of opportunities to take advantage of the clear waters and the great outdoors. Sarasota County provides the quintessential, laid-back beach getaway with numerous sprawling, white-sand beaches, including Siesta Key Beach, named “America’s Best Beach” in 2011 by Stephen Leatherman, aka, Dr. Beach. Dubbed “Home of the American Circus,” Sarasota County served as the headquarters for the Ringling Brothers, Barnum & Bailey Circus for 75 years, and visitors can experience its unique circus heritage first-hand by following the circus trail or catching a performance by one of two local circus companies. For more information on visiting Sarasota County, visit www.visitsarasota.org or call (800) 522-9799.