BRADENTON, Fla. – New South Biolabs LLC has selected the Bradenton area for a sales, marketing and distribution center for ZeroMold, anti-microbial products made by Biosenta Inc., a Canadian company. New South Biolabs plans to add 52 employees over five years at a facility in South Manatee County, according to Sharon Hillstrom, president and chief executive officer of the Bradenton Area Economic Development Corp. (EDC).
“Two years in the making, this is the first international project directly resulting from the EDC’s outreach initiative that began in 2011 through a grant provided by Manatee County Government,” Hillstrom said. “Our initial conversations in Toronto with Bill Connor, New South Biolab’s president, placed the Bradenton area on the company’s radar as it was identifying a location for marketing Biosenta products in the southern U.S., Central and South America, and the Caribbean.”
After initiating discussions with Connor in Toronto two years ago, the EDC facilitated site selection and the company’s application for performance-based economic development incentives through Manatee County Government. To accelerate New South Biolabs’ location and hiring, the Manatee Board of County Commissioners qualified New South to receive up to $104,000 in performance-based incentives as the company adds 52 quality jobs over the next five years. The jobs created must have an average wage at least 50% higher than the current the local area wage of $35,633. The company’s facility also qualified for the county’s rapid response permitting program.
“The Bradenton area offered a number of attributes that attracted us,” said Connor of New South Biolabs. “We need a warm climate to help protect the product from damage, the cost of doing business was attractive, and we value proximity to Port Manatee for future distribution.”
New South Biolabs LLC is a newly formed company that has obtained the rights to market, sell and distribute a new line of Biosenta Inc. products under the ZeroMold brand. The agreement grants New South Biolabs the exclusive rights to market and distribute ZeroMold throughout the southern U.S., Central and South America, and the Caribbean. ZeroMold (www.zeromold.com) was approved by Health Canada in October 2012 and is being manufactured and distributed across Canada. U.S. EPA applications were submitted in July 2013 with approvals projected in the first quarter of 2014, according to the company.
ZeroMold is a line of retail anti-microbial products that address mounting health and environmental concerns caused by mold, bacteria and other fungi. Exposure to mold can cause serious illness in humans. According to the company, ZeroMold products will effectively kill mold (fungi), bacteria and viruses on contact and prevent re-growth.
New South Biolabs has leased 15,000 square feet at 2280 Trailmate Dr. in Parkland Center in South Manatee County. Initial start-up is expected by December 2013, Connor said, with staff hiring, training, regulatory approvals, and logistics to follow in 2014. The company also plans a full science lab, internal logistics and sales teams, Connor said. Biosenta Inc. is sourcing local compounders and bottling companies to produce the liquid product nearby.
Two Years in the Making
The EDC met with Connor in November 2011, and he subsequently visited the Bradenton area numerous times to investigate the community and review site options presented by the EDC. The EDC also provided the company access to a variety of local business resources to assist with setting up the business in the Bradenton area.
“Two years is actually a very rapid pace for a project like this to come to fruition,” Hillstrom said. “The industry average is five years from first contact to a firm commitment. It was obvious to us that New South Biolabs was eager to put their operation in place to capitalize on the licensing agreement with Biosenta, which already has a licensee for Canada and the northern U.S.”
“The EDC provided an abundance of data to assist in making the transition to the Manatee County-Bradenton area a logical choice,” Connor said.
“It’s encouraging to see progress so soon on the international aspect of the economic development marketing initiative,” said Manatee County Administrator Ed Hunzeker. “The EDC’s focused approach and tenacious follow-up, combined with a business-friendly local government, give foreign companies confidence that the Bradenton area wants new employers and the quality jobs they bring.”
Manatee County offers several incentives to businesses wishing to relocate or expand the community. A list of Manatee County’s economic development incentives is available at www.mymanatee.org/econ_dev.
About the Bradenton Area EDC
The Bradenton Area Economic Development Corp. (EDC) is the lead economic development organization for the Bradenton area’s nine communities located on the south side of Tampa Bay. The EDC works to diversify the local economy by attracting and retaining high-wage jobs for area residents, and connecting existing businesses to the resources they need to succeed. Information: www.ThinkBradentonArea.com.
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