(Louisville, KY) – Three organizations focused on improving both quality of life and care for older adults have joined forces in a collaborative partnership agreement. The Georgia Institute of Technology (Georgia Tech), from Atlanta, Ga.; InnovateLTC, of Louisville, Ky.; and the Sarasota, Fla.-based Institute for the Ages, have aligned their expertise to stimulate the ‘longevity innovation’ marketplace. The opportunity for transformation has never been greater and the industry has identified the need for products, services and technologies that improve the healthcare experience, patient outcomes and innovative delivery models. Seizing this opportunity, the partnering organizations will pool their resources and capabilities to develop a database of individuals over age 50 who are willing to provide feedback on new products, services and technologies being developed for the aging-care space. Each organization offers unique venues – including academia, retail and home environments, consumer research (Thrive) labs – in which these innovations can be tested. Companies operating in the lifelong wellness space can then contract on a per-project basis to develop a test track tailored to their specific needs or innovation. This collaboration fills an unmet need as emerging companies and organizations look for research, consumer feedback and test tracks to new solutions in lifelong wellness and the continuum of care.
Georgia Tech’s HomeLab initiative provides the capability to conduct in-home research that supports the development of innovative technologies that promote health, wellness, and independence for older adults. HomeLab brings together a multidisciplinary team of scientists and engineers and a community of over 500 older adults interested in participating in research. Georgia Tech has also established the Aware Home, which provides an authentic home environment in which scientists can conduct research aimed at addressing the fundamental technical, design, and social challenges for people in a home setting located on the Georgia Tech campus. The Aware Home and HomeLab provide a unique capability for companies to evaluate the effectiveness, safety, and usability of new products designed to address the needs of older adults.
InnovateLTC is a market development company with a goal of transforming the quality of care and quality of life for the global aging population through accelerating research, validation and delivery of innovative products, technologies and service models. InnovateLTC serves as a catalyst to connect innovative emerging companies to customer and consumer test tracks, validation services, immersion programs, and the network to scale their solutions into the 50+ marketplace. InnovateLTC brings emerging companies, providers and organizations access to the market through immersion programs and a state-of-the-art consumer research center called the Thrive Labs, located in the heart of Louisville, KY-where the largest concentric cluster of aging care headquarters are located generating over $54 billion worth of revenue.
The Institute for the Ages is a non-profit organization whose primary focus is to connect businesses, researchers, and government agencies to the authentic insights of older adults to drive product and service innovations that improve the lives of people of all ages. It is differentiated by its formation and support from the community of Sarasota County, Florida-the oldest large county in the U.S. – and an ideal ecosystem of community resources and older adults eager to have a voice in the development of innovative solutions for positive aging.
Brad Fain, Executive Director of the HomeLab Initiative at Georgia Tech said, “Each of us brings something unique to the table in the advancement of learning and application of technologies for aging solutions. Expanding the reach of Georgia Tech’s technical expertise becomes easier and happens faster when we collaborate with other progressive initiatives in the field.”
“InnovateLTC is privileged to operate in the in the innovation capital for life long wellness and aging care, Louisville, Kentucky – and we could not be more proud of our partnership with Georgia Tech and the Institute for the Ages”, said John Reinhart, CEO of InnovateLTC. “Combining our core assets allows unprecedented opportunities for companies to accelerate their learning and path to market for emerging innovation solutions to improve the quality of life and quality of care for our rapidly expanding global aging population.”
Institute for the Ages President and CEO Tom Esselman sees the alignment as validation of the foresight from the founding group of government, public and private foundations, and individual businesses and donors who conceived, years ago, of the mission of this community-based endeavor. “We are locally anchored to the geographic and demographic assets of our aging population and its incredible array of support resources in Sarasota County and the Gulf Coast of Florida,” Esselman said. “But it matters so much more when we connect our assets with those of globally focused leaders and innovators, which can only happen through partnerships. We are grateful and priviledged to work collaboratively with Georgia Tech and InnovateLTC”.
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About The Institute for the Ages: The Institute for the Ages is a national education and research center that explores the possibilities of aging by connecting innovators with the insights of older adults. Visit www.institutefortheages.org.
About Georgia Tech: The Georgia Institute of Technology (Georgia Tech) is a public research university and one of the oldest and most respected polytechnical universities in the United States. Visit www.homelab.gtri.gatech.edu.
About InnovateLTC: The International Center for Long Term Care Innovation (InnovateLTC) is an accelerator for innovation aimed at transforming the quality of care and quality of life for the global aging population. Visit www.innovateltc.com or www.thethrivelab.com.