WHAT: The first of its kind in the U.S., the 2nd International Service Design + Tourism Conference (SDT 2013) will convene designers from various disciplines, travel and tourism industry professionals, and faculty and graduate students from tourism and hospitality, design, and business schools to explore the practical application of service design in the tourism industry.
Service design is the application of established design processes and skills to the development of services. It is a creative and practical way to improve existing services and innovate new ones. Service design truly is a blend of disciplines, including product design, graphic design, operations management, and interaction design.
SDT 2013 will offer three full days of tours, networking events, general and breakout sessions, and workshops designed to give attendees a raft of new ideas for reinventing their organizations’ services, creating new services and improving customer experiences. Nearly 40 speakers from 15 countries are scheduled to present.
Some presentations and activities of note include:
• First U.S. Tourism Service Jam – Thursday, November 7
• Introduction to Service Design Intensive Workshop – Friday, November 8
• Opening Keynote: Developing an Authentically Disney Experience in a Changing International Marketplace, presented by Luc Mayrand with Walt Disney Imagineering – Friday, November 8
• Morning Keynote: Human Centered Innovation: Designing New Experiences in Hospitality, presented by Jonathan Frolich with Hyatt Hotels Corporation – Saturday, November 9
• Morning Keynote: Flying in the Face of Ordinary: How Virgin Atlantic Designs a World Class Service Experience that Sets the Standard for Excellence in Air Travel, presented by Simon Bradley with Virgin Atlantic – Saturday, November 9
• The Making of Marvel Universe LIVE! A Sneak Peek, presented by Lorraine Buck with FELD Entertainment – Saturday, November 9
• Closing Keynote: Mapping Experiences and Orchestrating Touchpoints: The Case of Rail Europe, presented by Chris Risdon with Adaptive Path – Saturday, November 9
More details about the program can be found on the website, www.sdt2013.org.
WHEN: November 7-9, 2013
WHERE: Ringling College of Art and Design campus
2700 North Tamiami Trail
Sarasota, FL 34234-5895
MEDIA Laura Fontanills, Common Language
CONTACT: 813-215-1271 or email@example.com
About Ringling College of Art and Design
Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelor’s degree in 14 disciplines: Advertising Design, Business of Art & Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic Design, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking, and Sculpture. Located in Sarasota on Florida’s Gulf Coast, the picturesque 48-acre campus now includes more than 110 buildings, and enrolls need new students from need new states and need new countries. It is recognized as being among the best and most innovative visual arts colleges in the United States as well as a leader in the use of technology in the arts.
Visit http://www.ringling.edu for more information.