Tuesday, October, 1st, 2013 Sarasota, FL -Sarasota technology startup, Zobily, has teamed up with local schools to provide an alternative approach to raising funds. One of Zobily’s turnkey solutions is a cause-marketing platform that enables schools and nonprofits the ability to raise money without ever having to ask supporters to write a check or buy a candy bar, coupon or candle. This novel approach encourages school supporters to shop at local businesses within the Zobily Network by offering them cash-back rebates on every credit card purchase. A portion of that rebate is given the card holder and another portion is contributed to their charity of choice – such as the local high school.
Carl Lacy, Booster President of the Riverview Kiltie Band, explains how Zobily is helping the band raise money needed for an upcoming trip to New York City.“We’ve been approached by numerous fundraising programs… none of these programs come close to what Zobily is helping us achieve. We don’t have to ask supporters to buy wristbands or cheap gifts that end up in the attic. Instead of losing money – supporters actually earn money by shopping local. It’s a no brainer.”
Local businesses can join Zobily for free and do so for a number of reasons; enhanced customer loyalty, improved marketing analytics and powerful word-of-mouth marketing scalability. Aside from the basic ROI benefits, Zobily businesses can support cause-marketing campaigns that help Sarasota schools raise money for extracurricular programs, enhanced academic opportunities, the arts and athletics.
When school supporters shop at local businesses in the Zobily network, a portion of every purchase goes back to the school. These businesses, including places like Tsunami Sushi, Ana Molinari Salon, and Strickland’s Ice Cream, are happy to participate in the Zobily Network because they gain new customers while also helping the community.
Zobily is free for all to join from non-profit organizations, businesses, and supporters. Zobily will debut at the upcoming Sarasota Sailors and Riverview Rams home football games this season. To learn more, or visit www.zobily.com or stop by the Zobily registration booth during the football games.