SARASOTA, Fla. (September 25, 2013) – Visit Sarasota County is proud to be a recipient of a Travel Weekly 2013 Silver Magellan Award for its Sarasota In Shorts campaign. The awards honor the best in travel as determined by a panel of judges from the travel industry.
“It is exciting to be recognized by industry leaders,” said Erin Duggan, director of brand for Visit Sarasota County. “The campaign was the result of teamwork across the board from working with JetBlue to the team at Sarasota Opera who performed at JFK airport.”
VSC launched the Sarasota In Shorts campaign to showcase the destination’s warm climate, relaxed lifestyle and variety of activities, all of which can all be enjoyed in shorts. The campaign included a marketing alliance with JetBlue Getaways, advertising in broadcast, print, digital and transit in New York City and Boston, a microsite, a Facebook contest, a media and consumer event in New York City and the John F. Kennedy airport.
The Magellan Awards honors a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Car Rental Companies. The judging panel for Travel Weekly Magellan Awards is comprised of top travel industry professionals judged against a standard of excellence based on the long experience of Travel Weekly.
Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. For more information on Visit Sarasota County, contact Lynn Hobeck Bates at (941) 955-0991, ext. #104, or email@example.com.
About Sarasota County
Located on Southwest Florida’s Gulf Coast, Sarasota County offers a vibrant arts and cultural scene, a diverse array of culinary experiences and a variety of opportunities to take advantage of the clear waters and the great outdoors. Sarasota County provides the quintessential, laid-back beach getaway with numerous sprawling, white-sand beaches, including Siesta Key Beach, named “America’s Best Beach” in 2011 by Stephen Leatherman, aka, Dr. Beach. Dubbed “Home of the American Circus,” Sarasota County served as the headquarters for the Ringling Brothers, Barnum & Bailey Circus for 75 years, and visitors can experience its unique circus heritage first-hand by following the circus trail or catching a performance by one of two local circus companies. For more information on visiting Sarasota County, visit www.visitsarasota.org or call (800) 522-9799.