ST. PETERSBURG, Fla. (September 6, 2013) – The 2013-2014 season of the Walgreens Bayside Business Forum will kick-off with a discussion of one of the most pressing concerns of brand managers and marketers today: how to go beyond mere customer satisfaction and deliver a customer experience that turns consumers into evangelists who will voluntarily share their love for a brand with their friends and contacts online.
The forum, “HSN Redefines the Shopping Experience,” will be held Friday, September 13 from 7:30 a.m. to 9:00 a.m., at Franklin Templeton, 100 Fountain Parkway N, St. Petersburg. Dan Saginario, HSN’s VP of Brand Marketing, will share how HSN is breaking down boundaries and redefining the shopping experience through this new era of Boundaryless Retail.
“Today’s consumers expect more than satisfactory customer service in exchange for their business. They expect great experiences and relationships with brands,” said Maling Ebrahimpour, Dean of the College of Business at USF St. Petersburg. “When it comes to developing relationships with customers based on trust and deep insight into their changing needs and lifestyles, few companies do it better than HSN. We are thrilled to have Dan share his expertise with us and look forward to an engaging talk.”
The Walgreens Bayside Business Forum is presented by the Dean’s Advisory Council of the College of Business at USF St. Petersburg. The series focuses on interdisciplinary collaborations that are shaping Florida’s business future.
The Forum is free and open to the public. Continental breakfast and coffee will be served. Seating is limited, so reservations are requested. To RSVP, please call (727) 873-4700 or e-mail email@example.com by Wednesday, September 11.
About the College of Business at USF St. Petersburg
The College of Business at USF St. Petersburg serves more than 2,000 students in its undergraduate and MBA programs. The college is accredited by AACSB International – The Association to Advance Collegiate Schools of Business, the premier accrediting body for schools of business worldwide. Less than one-third of U.S. business schools are AACSB accredited. The MBA Program at USFSP is the only program in the State of Florida that has been ranked among the world’s top 100 programs in terms of Corporate Social Responsibility.
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website – hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
College of Business at USF St. Petersburg
Opening Minds, Expanding Opportunities