Bradenton, FL. August 27, 2013: Specialty Products & Marketing (“SPM”) – a Bradenton, FL headquartered full-service marketing company – has spun out its corporate events and travel business into a new venture – Specialty Events and Travel (“SET”).
“Travel is fast becoming the most sought out business and marketing incentive”, says Anju Lynn, President of SPM. “Many of our clients are rewarding their employees, vendors and partners through performance incentives. Gifts and even cash have taken a back seat to travel as the number one motivator…this truly is a win-win for all parties involved”.
Employees and customers are thrilled to receive an all-expenses paid trip to an exotic dream destination. Most corporations do not have staff and/or resources to plan and execute incentive events and the associated travel. SET specializes in developing once-in-a-lifetime travel programs for its clients and employees that will WOW participants and incentivize them year after year.
SET can organize large conferences and group travel involving 100’s of participants both in national as well as international locales. The customized services cover event development, registration, marketing and full travel management (air, hotel, etc.) It also work on-site with its clients to manage additional events, activities and meetings.
“I have been planning and executing large group incentives for over 10 years but have never seen demand at this level in the past. This spin-out gives us an opportunity to focus on this growth market segment and more importantly, give our customers a focused and clear direction”. SET will be headquartered in Bradenton but will have a sales and service center in Chicago as well.
SET plans to create 2-4 local jobs within the next year for event planners and travel consultants. An announcement of the new office location will be forthcoming shortly. Also, SPM is looking to expand its sales and marketing team.
For further details on this press release, or to schedule an interview, please contact:
Anju Lynn, President
About Specialty Products & Marketing
SPM (www.NavigateSpecialty.com) is a full-service marketing company headquartered in Bradenton, FL. It provides a wide range of customized marketing and branding services including Branded Merchandise & Apparel, Retail Displays & Signage and Print & Direct Mail. Clients include numerous local and national companies such as Mercy Healthcare, Hard Rock Hotels, Sunoco, MGM, Lift Master and Senior Helpers.
SPM is a certified as a Minority Business Enterprise (MBE) and is a Women Owned Business.