BATON ROUGE, La. (August 21, 2013) Piccadilly Restaurants, LLC is participating in the MasterCard Worldwide “Dig In and Do Good” campaign to benefit Stand Up To Cancer to give dining out a purpose. Each time a Piccadilly customer spends $10 or more dining in or taking out MasterCard donates $0.01 to Stand Up To Cancer. The program runs through September 28, 2013 and has a goal of raising $4MM.
The collaborative campaign represents MasterCard’s continued dedication to cancer research. The donations driven by MasterCard’s generous cardholders have helped provide support to Stand Up To Cancer and the translational cancer research it funds.
“We are thrilled to be participating in the ‘Dig In and Do Good’ campaign benefitting Stand Up To Cancer this year. We hope that with Piccadilly’s support we can add to the dollars raised and increase the awareness needed to fund research and save lives,” said Tom Sandeman, CEO of Piccadilly, LLC.
Headquartered in Baton Rouge, Louisiana, Piccadilly Restaurants, LLC has been serving families since 1944. Piccadilly has restaurants and food service operations, primarily located in the Southeastern United States. For more information please visit www.piccadilly.com, Facebook.com/piccadillymeals and Twitter.com/EatPiccadilly.
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About Stand Up To Cancer
Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. SU2C raises funds to accelerate the pace of research that will get new therapies to patients quickly and save lives now. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Certain terms and conditions apply: From July 12 – September 28, 2013, MasterCard will donate up to $4 million to Stand Up To Cancer. $.01 per qualifying restaurant transactions of $10 or more and $.02 for each MasterCard PayPass transaction made at a PayPass enabled restaurant. The promotion applies to U.S. qualifying restaurant purchases made by MasterCard consumer and small business cardholders with MasterCard cards issued by U.S. financial institutions. Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) tax-exempt organization. EIF meets all 20 BBB Charity Standards. Stand Up To Cancer and the Stand Up To Cancer Brand Mark are registered trademarks of the Entertainment Industry Foundation
MasterCard, the MasterCard Brand Mark, PayPass and Priceless are registered trademarks and Dig In & Do Good is a trademark of MasterCard International Incorporated. ©2013 MasterCard.