With the increasing selection and interest in boutique spirits across the United States over the past several years, Michael’s On East and Michael’s Wine Cellar has focused on a particular spirit this summer season: gin.
“Our entire team at Michael’s On East and Michael’s Wine Cellar is always staying on top of the latest spirit trends to deliver guests new cocktail and product offerings,” said Molly Klauber, assistant general manager at Michael’s On East. ”This summer, we’re offering gin lovers the chance to experience refreshing and trendy cocktails in the restaurant, plus the opportunity to celebrate Michael’s ‘#SummerofGin’ in the store and online.”
Guests and gin enthusiasts are invited to participate in three ways:
· Enjoy a Double Pour of Select Summer of Gin Cocktails at Michael’s On East
Guests are invited to check in or post a photo on Facebook, tweet on Twitter or post a photo to Instagram about their experience at Michael’s On East with the hashtag #SummerofGin. After a post is made, guests simply present Michael’s mixologists their phone displaying the social media network of their choice to receive a double pour of specialty “Summer of Gin” cocktails. Six Summer of Gin Cocktails are showcased in this summertime offer: Summer Fling, Basilica Cocktail, Mango Tango, The Dreamliner, The Pianist and Gin-ito. Additionally, a Mixology Mash-Up option allows mixologists to design a unique cocktail based on a guest’s personal beverage preferences.
· Enter to Win a Summer Soiree through the Michael’s On East Facebook
By “liking” the Michael’s On East Facebook page and entering the #SummerofGin Sweepstakes, Facebook users ages 21 and older have a chance to win a private end-of-summer soiree at Michael’s Wine Cellar. The private party will include beer, wine, specialty cocktails and summertime fare for 20 guests and is subject to availability at the popular venue. To earn additional entries, after they enter the sweepstakes registrants can share a unique sweepstakes link with friends and family members. The entry period concludes on August 14, 2013. Complete terms and conditions are available in the sweepstakes application.
· Earn Double Gulf Coast Connoisseur Club Points on Gin Retail Purchases
Michael’s Wine Cellar features two dozen gins ranging in price from $13.95 to $ 64.95. Through August 31, 2013, guests will receive double Gulf Coast Connoisseur Club points on all retail gin purchases from the boutique wine and spirits store. The Gulf Coast Connoisseur Club is a lifestyle rewards network that rewards guests for their loyalty. The double points promotion is valid in store only and cannot be combined with any other offers.
For more information or to make restaurant reservations, call 941-366-0007, ext. 224 or visit www.bestfood.com.
About Michael’s On East
Michael’s On East was founded on April 27, 1987. Located at 1212 East Avenue South in Midtown Plaza, the iconic restaurant is open for lunch 11:30 a.m. to 2 p.m. Monday through Friday, open for dinner 6 p.m. to close Monday through Thursday and 5:30 p.m. to close on Friday and Saturday. The establishment is the winner of the 2009 Fine Dining Hall of Fame, and received their 24th consecutive AAA Four-Diamond Award in 2013. Michael’s On East is a contemporary fine dining restaurant featuring an extraordinary supper club atmosphere, inspired cuisine and an intimate piano bar. Michael’s On East Catering is Sarasota’s premiere caterer creating memorable events from candlelit dinners for two to dazzling galas for 1,000. Michael’s Wine Cellar hosts more than 1,000 International estate-bottled wines including more than 200 domaine wines under $20, boutique spirits and craft beers. Michael’s Wine Cellar is open Monday through Saturday, 10 a.m. to 6 p.m. For more information, call 941-366-0007 or visit www.bestfood.com.