Tampa, Fla. – WFLA-TV is #1 for the second month in a row and won the July ratings period at 11pm in the key Adult 25-54 & Adult 18-49 demographics. News Channel 8 leads the way with a 1.5 A25-54 rating and a 1.0 A18-49 rating, followed by WTSP (1.4/.9), WFTS (1.3/.7), WTVT (1.0/0.7).
WFLA News Director Don North says, ““We’re happy to see that our continuing emphasis on investigative reporting and on your side journalism is driving our viewership at 6 and 11 pm.”
News Channel 8’s 11pm ratings are 25% higher than May and 15% higher than July last year. News Channel 8 at 6pm was also #1 in July delivering a 3.6 rating in households across Tampa Bay.
Source: NSI July Live/SD, June 27 – July 24, 2013 Source: NSI June Live/SD, May 30 – June 26, 2013
About Media General
Media General is a leading provider of news, information and entertainment across 18 network-affiliated broadcast television stations and their associated digital media and mobile platforms. The company’s stations serve consumers and advertisers in strong local markets, primarily in the Southeast. Media General’s network affiliates include eight NBC stations, eight CBS stations, one ABC station and one CW station. One-third of the company’s stations operate in the Top 50 markets in the United States. Media General’s stations reach more than one-third of TV households in the Southeast and more than 8 percent of U.S. TV households. Media General entered the television business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate. Today, WFLA is the company’s largest TV station, operating in the 14th largest DMA in the United States.