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SARASOTA, FL– The familiar face of Willis Smith Construction’s logo posted around town willreceive a modern renovation of its own starting July 26th. The company made thedecision to restructure the logo for only the 3rd time in thecompany’s 42 year history.
Working withManatee based brand design firm Boost Studio, Willis Smith Construction madethe decision to streamline the logo to better represent the brand as itsown company, while still paying homage to the company’s history. The designstill reflects the familiar red and black banding but with a rejuvenatedsimplicity. The design is a modern, professional feel that echoes the company’sevolution throughout the years. The familiar “A” of Willis Smith Constructionhas been removed in conjunction with giving the name a more prominent and boldappearance. David Sessions, President and CEO of Willis Smith, said “f indinga new image to represent who we are now as a company, while maintaining brandrecognition and history was our priority. This design does just that. Inaddition, our clients, subcontractors, and the community refer to us as simply‘Willis Smith’ – the logo change reflects this”.
The company plans to begin the roll out with its jobsite signs. The most prominent display will be at the corner of Main Street andRingling Boulevard at the firm’s current renovation of the historic SarasotaCounty Court House Clay Tile Roof.
Willis SmithConstruction Inc. is a construction management firm headquartered inLakewood Ranch primarily serving Southwest Florida since 1972. The company’slongstanding reputation for quality construction assures its clients in theareas of commercial, industrial, education, healthcare, museum specialty workand sustainable construction. The firm is also a member of the Florida GreenBuilding Coalition, the U.S. Green Building Council and Sustainable Sarasotaand currently has 15 LEED accredited professionals on staff. Willis SmithConstruction is well established as the regional industry leader for greenconstruction expertise.
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