TAMPA, Fla. – Feeding America Tampa Bay, the region’s largest hunger-relief organization, and ChappellRoberts, one of Tampa Bay’s largest advertising agencies, have formed a partnership to generate awareness for and feed the more than 700,000 hungry people in the Bay area.
“We supply more than 60 percent of the emergency food in our area, yet by and large, we go virtually unnoticed by the general public,” said Thomas Mantz, executive director of Feeding America Tampa Bay. “Our relationship with ChappellRoberts will help Feeding America Tampa Bay become the unified voice for the region’s hungry people as we bring this issue to the forefront.”
ChappellRoberts will lend its expertise in branding, marketing, public relations and digital to develop an advertising campaign for Feeding America Tampa Bay aimed at bringing greater awareness to Tampa Bay’s hunger crisis. The campaign will officially launch in September, which is Hunger Action Month.
“Before now, the real Feeding America Tampa Bay story and its selfless commitment to the community have not been shared broadly,” said Colleen Chappell, president and CEO of ChappellRoberts. “Our goal is to highlight the great work these people do and change the public’s perceptions about what the ‘face’ of hunger really looks like.”
Of the 700,000 people in Tampa Bay who don’t have enough food to eat, more than 250,000 are children and nearly 100,000 are seniors.
For more information about Feeding America Tampa Bay and its mission, go to www.FeedingAmericaTampaBay.org.
About Feeding America Tampa Bay
Founded in 1982, Feeding America Tampa Bay makes a difference in the lives of thousands of people each week through its distribution to a partnership network of more than 600 faith-based and other incorporated non-profit hunger relief organizations. The food bank serves a food-insecure population of close to 700,000 residents across West Central Florida; 250,000 of those struggling with hunger in the area are children. Receiving surplus food donations from growers, manufacturers, supermarkets and organized community food drives, Feeding America Tampa Bay supplied more than 35 million pounds of food to its 10-county service area in the past year – enough to provide more than two million meals every month to those who would otherwise go hungry. Feeding America Tampa Bay is a member of the national Feeding America network. www.feedingamericatampabay.org
ChappellRoberts drives results with unexpected ideas for its clients through branding, advertising, public relations and marketing. Founded more than 30 years ago, ChappellRoberts is located in Tampa’s historic Ybor City. For more information, go to www.chappellroberts.com.