VENICE, FL – Soon after the chief executive officer of a North Carolina-based packaging company began providing the Omega Heaven cookie as a break-time snack for his employees, he quickly realized the many benefits the nutritious dark chocolate-covered oat fiber and fish oil treats offered.
In addition to promoting the cookies’ delicious taste and numerous health benefits, CEO Jim Anderson says there’s also the corporate branding advantage by placing the Global Packaging Solutions logo on the individually-wrapped cookies.
“…Everyone likes the ability to have to their name on things,” he says. “I think [Omega Heaven] is a nice product that you can offer to your employees and show your pride in the company. When employees see things with their name on it, they think, ‘That’s kind of neat.’”
And, that’s exactly what the founders of Omega3 Innovations were hoping when they scheduled the launch of their corporate-wellness/co-branding packaging for April 15, 2013.
“The combination of oat fiber, dark chocolate and omega-3 fish oil is good for the health of employees and the co-branding with the company logos helps companies market their corporate wellness programs,” says Dr. Bo Martinsen, co-founder of the Venice, FL bio-tech company. “By putting their logo and their slogans on the Omega Heaven packaging, companies clearly show their employees and customers, ‘We care about you. We care about your health.’ ”
Each Omega Heaven contains four grams of oat fiber or the equivalent amount of fiber in an average serving of oatmeal, according to Martinsen. The cookie also has 1000 mg of EPA/DHA from omega-3 fish oil; the same as three fish oil capsules. While the cookie – which is gluten-free and diabetic-friendly – contains healthy ingredients, it was the taste that made it a selling point for Global Packaging and for Weber Manufacturing and Supplies in Nokomis, FL.
The manufacturing company’s employees had a similar overwhelmingly positive reaction to the Omega Heaven after enjoying them the past month, according to Weber’s President, Sam Prost.
“At first, my brain couldn’t get past the fish oil and cookie in one product,” says Prost. After tasting them, my taste buds take over and I look forward to my cookie each day. I have also lost about ten pounds in four weeks not doing anything other than eating the Omega Heaven cookie.”
Martinsen said he hopes the positive feedback from the two companies will inspire others to offer the products to show they not only care about their employees, but they also care about their health.
Anderson doesn’t need any convincing.
“The response to the Omega Heaven has been very positive,” says Anderson. “Everyone likes them. We had worked with a health-food product a few years ago…but it didn’t taste very good, so everyone was a little skeptical of the Omega Heaven at first. Now, every day, I look forward to coming in and having one.”
For details on how to get your company logo on the Omega Heaven, contact Omega3 Innovations at 941-485-4400 or visit www.omega3innovations.com.
About Omega3 Innovations: Founded by Bo Martinsen, M.D., and Anne-Marie Chalmers, M.D. – two physicians who have worked with omega-3 fish oil for more than 15 years – the company offers several varieties of Omega Cookies, as well as Omega Cure supplements and chocolates. Each Omega Cookie contains seven capsules worth of omega-3 fish oil, five grams of fiber, 200% of the recommended daily value of vitamin D and 35% of the daily value of calcium. In 2010 at the Sarasota County Economic Development Corporation’s Hall of Fame awards, the company was named a winner in the category of innovations for being the first company to create a bakery product that contains an effective dose of omega-3 fish oil. For more information, visit www.omega3innovations.com.