Tampa, Fla. (April 2, 2013) – Following a three-month national search, Tampa Bay & Company has hired Santiago Corrada as its new president and chief executive officer. Corrada was selected for his local experience, management skills, industry knowledge, collaboration expertise and overall leadership ability as well as for his passion for Tampa Bay.
Tampa Bay & Company’s 15-member Executive Committee approved the eight-member Selection Committee’s nomination this morning and Corrada accepted the formal offer. He is expected to officially start in May 2013.
“We are confident that Santiago’s abilities, experience and diverse background will benefit Tampa Bay & Company,” said Jim Dean, chairman of Tampa Bay & Company’s Board of Directors and president of Busch Gardens Tampa Bay. “He brings a sincere love for this community, a progressive leadership style and a collaborative approach that will serve this organization and our community well.”
With more than 20 years of public service and management experience, Corrada currently serves as chief of staff for the City of Tampa. In this role, he coordinates and integrates the efforts of more than 50 city departments and divisions.
Corrada is well versed in Tampa Bay’s tourism industry. In his tenure with city government, Corrada participated in bidding and hosting efforts for large meetings and groups including Super Bowl XLIII and the 2012 Republican National Convention. Additionally, during the Iorio administration, Corrada served as convention center, tourism, recreation and cultural arts administrator directly overseeing the day-to-day operations of the Tampa Convention Center, the cornerstone of Tampa’s convention business.
He currently serves on various not-for-profit boards including The Florida Aquarium, Tampa’s Lowry Park Zoo, Glazer Children’s Museum, David A. Straz, Jr. Center for the Performing Arts, Tampa Bay History Center, Tampa Museum of Art and Tampa Theatre – all current partners of the tourism organization he has been selected to lead.
Prior to joining the City of Tampa in 2004 as neighborhood services administrator, Corrada served as the director of parks and recreation for the City of Miami and spent 17 years in the Miami-Dade County School System.
Corrada graduated Magna Cum Laude from the University of Miami with a bachelor’s degree in psychology and exceptional student education as well as a master’s in education.
ABOUT THE SEARCH PROCESS
The search formally began on December 20, 2012, when Tampa Bay & Company’s Executive Committee named the eight-member Selection Committee as well as secured the professional services of Tampa-based Norstrem Associates Executive Recruiters. The committee members were selected for their differing industry experiences and backgrounds. Search representatives included Westin Tampa Bay General Manager Ron Alicandro; Wyndham Westshore General Manager Pam Avery; US AmeriBank Senior Vice President Ron Ciganek; Busch Gardens Tampa Bay President Jim Dean; Tampa Bay Sports Commission Executive Director Rob Higgins; Tampa International Airport CEO Joe Lopano; MacKinnon Equipment & Service President & CEO Sandy MacKinnon; and Hillsborough County Chief Financial Administrator Bonnie Wise.
The search process yielded 135 applicants. Thirty-eight of the 135 applicants had relevant industry experience. All 38 candidates were contacted for an initial phone screening. Of the 38, 19 were moved into the candidate interview phase. After the interviews and evaluations were completed, four candidates were identified as semifinalists. The committee conducted another round of face-to-face interviews and on March 25 three candidates appeared in front of the search committee for final interviews.
ABOUT TAMPA BAY & COMPANY
Tampa Bay & Company leads the effort of economic development through tourism. The mission of Tampa Bay & Company is to create vibrant growth for the Tampa area by promoting developing and expanding a united visitor industry. The independent not-for-profit organization represents more than 700 businesses throughout Tampa Bay and promotes the area as a choice destination for conventions and visitors.
Tampa Bay & Company remains focused on the four strategic initiatives established for fiscal year 2013: financial performance, relevancy, destination and brand development and customer service. All departments are aligned in order to accomplish these initiatives and meet performance objectives.