Orlando, FL (March 2013) – The results for Melinda Brody and Company’s 2012 Benchmark Survey are in. Each year the company compiles a detailed report for their New Homebuilding clients that show each company where they rank nationwide among other builders in several key areas of new home sales.
This much anticipated survey tracks the results of all of the video mystery shops Melinda Brody and Company has done throughout the year. All scores are compiled and then assigned a percentage to show their clients where they stand in comparison with other builders across the country.
“I have had the privilege of conducting over 1200 video shops for 59 builder divisions in 2012,” explained Melinda Brody, President of Melinda Brody and Company. “The Benchmark Study compiles all the results from the shops and allows us to analyze and see the ‘trends’ that are taking place in the home building industry. It gives our clients an opportunity to see the areas where they are doing extremely well and the areas where improvement is possible. It also allows us to put our finger on the pulse of what is going on nationwide in the homebuilding industry.”
In 2012, 59 different builder divisions were shopped and the results comprise the Benchmark Survey’s results. The survey is viable tool that tracks industry trends and other important pertinent data.
Melinda Brody and Company, Your One Stop Video Shop, has been helping builders evaluate, train and motivate on site salespeople for more than 25 years. The firm offers sales seminars, coaching, keynotes and video mystery shopping services for builders across North America. To contact Melinda Brody, call 407-294-7614 or e-mail at firstname.lastname@example.org.