Bradenton, FL – Students from the Lake Erie College of Osteopathic Medicine School of Pharmacy will kick off a series of community outreach activities in Bradenton, Fla., this month to raise awareness about the health consequences of not taking medication as directed.
They will join with health professions students across the country in the 2013 Medication Adherence Team Challenge, conducting activities throughout the month, as part of a national effort to educate consumers on the importance of medication adherence, or taking medication as directed. More than one-third of medicine-related hospitalizations and almost 125,000 deaths in the United States each year are due to people not taking their medicine as directed.
The students are supported by the Script Your Future campaign, a national coalition of more than 130 public and private stakeholder organizations, led by the National Consumers League (NCL). The campaign provides tools to help patients and health care professionals better communicate about ways to improve medication adherence. The American Association of Colleges of Pharmacy (AACP), the National Association of Chain Drug Stores (NACDS) Foundation, the American Medical Association (AMA), and the National Community Pharmacists Association (NCPA), sponsors of the Challenge and campaign partners are leading efforts to engage the next generation of health professionals in the campaign.
“There are many reasons why people don’t take their medicine as directed, but the consequences for patients are the same,” said Hershey Bell, MD, Vice President of Academic Affairs and Dean of the LECOM School of Pharmacy. “Non-adherence puts patients, especially those with chronic conditions, such as diabetes or asthma, at risk for serious complications.”
Students from LECOM’s Florida Society of Health System Pharmacists Club will be participating in an HIV/AIDS Awareness Health Fair on Saturday, Feb. 9, 11 a.m.-3 p.m. at 1470 MLK Avenue East in Bradenton. Students will be honored with a Script Your Future proclamation during the Manatee Board of County Commissioners meeting on Feb. 26. A special LECOM Script Your Future Public Service Announcement will be airing at Regal Cinemas Oakmont 8 in Bradenton and the Regal Cinemas Hollywood 20 in Sarasota. To view the video and to learn more about the Script Your Future program, please visit http://lecom.edu/scriptyourfuture/.
The Lake Erie College of Osteopathic Medicine and LECOM School of Pharmacy offer innovative and affordable education in osteopathic medicine and pharmacy. From campuses in Erie, Pennsylvania, Greensburg, Pennsylvania and Bradenton, Florida, LECOM provides student-centered pathways to prepare the next generation of healthcare professionals. Prepare yourself for medicine as your life’s profession.