HOLIDAY, FLA. — Highland Homes has earned the prestigious Double Diamond Award for being the first home builder to have its model-home video tours seen by more than 20,000 prospective home buyers on mousethruthehouse.com, an innovative online system that provides home shoppers with free front-door-to-front door video tours of hundreds of model homes throughout central Florida.
Founded in 1996, by Robert J. and Joel Adams, Highland Homes – based in Lakeland, Fla. – has appeared on Builder magazine’s national Builder 100 and Professional Builder magazine’s Top 400 Giants lists. It also ranks among Florida Trend magazine’s 200 largest privately owned Florida companies and Tampa Bay Business Journal’s Top 100 privately owned companies in the Tampa Bay area.
Polk County’s largest homebuilder, Highland Homes builds in 28 communities throughout Polk, Lake, Orange, Hillsborough, Pasco, Hernando, Manatee and Sarasota counties. Its homes range in size from about 1,200 to 2,400 square feet of living space and are priced from the $100s including homesite.
With just five clicks of a computer mouse, consumers can find the home they want (and cyber-walk through it) in the community they desire at the price they can afford … all from the convenience of their computer screen. And unlike typical virtual tours that provide photographic, 360-degree views, of three or four rooms, mousethruthehouse.com’s comprehensive video tours explore every room, every closet, storage areas, under-cabinet pullout shelves, garages and much more.
Better still, home buyers can do it without relinquishing personal information (there’s no registration) and this service is absolutely free. Mousethruthehouse.com is cutting-edge way to shop for a new home online by allowing consumers to examine scores of model homes in the time it might take to drive to one or two models in nearby communities.
Mousethruthehouse.com is a division of John Heagney Public Relations, the Tampa Bay area’s oldest real-estate public relations firm. The site features more than 500 full video walking tours of model homes from about four dozen builders in Hillsborough, Lake, Manatee, Pasco, Pinellas, Polk and Orange counties.