TAMPA, Fla. – In recognition of the growth and importance of their Asian American casino guests, the Seminole Hard Rock Hotel & Casino Tampa is creating its first gaming area and accompanying noodle bar focused specifically on the burgeoning Central Florida Asian market. With the English name “Jubao Palace” and the Chinese name “Ju Bao Ting,” or “gathering hall for treasure,” the new gaming complex will include a mix of 17 tables for games most popular among Asian players: Mini-Baccarat, Pai Gow Poker, Asia Poker and Blackjack. At its entrance, Jubao Palace will also display its Vietnamese name; “Quán Tim Vàng,” which means a “parlor for seeking gold.” It will be open to all casino guests.
In addition to its outreach to Chinese American and Vietnamese American casino guests, the Seminole Hard Rock is also reaching out to individuals from many other Asian communities in Florida, including Korean, Japanese, Cambodian, and Filipino gamers. Team members who work in Jubao Palace will be able to converse with customers in each of the major Asian languages. Seminole Hard Rock created two additional web landing pages for the Chinese and Vietnamese guest who prefers to read in their native languages: http://seminolehardrocktampa.com/chinese/ or http://seminolehardrocktampa.com/vietnamese/.
Jubao Palace is slated to open in mid-December as part of a significant upgrade to many parts of the casino, which has grown to become the fourth largest casino in the United States and the sixth largest in the world. Multiple entrances to the 4,000 sq. ft. Asian gaming room are located on one side of the main casino floor, near the original porte cochere entrance to the Seminole Hard Rock. Jubao Palace will also include a 15-seat noodle bar featuring high quality, authentic Asian cuisine and open to both the Asian gaming room and the main casino floor. The noodle bar at Jubao Palace features dishes such as Beef Pho, Roast Duck, Fried Dumplings, XO Seafood Fried Rice, Cahr Siu Pork and Baby Bok Choy.
“We are honored to invite our many friends from Florida’s Asian communities to enjoy a gaming and entertainment environment created especially for them,” said Anthony Patrone, VP of Marketing & Player Development at Seminole Hard Rock Tampa, one of Seminole Gaming’s seven Florida casinos. “From the selection of games to the interior design and noodle bar menu options, Jubao Palace is designed to make them feel right at home.”
Census Data Supports Asian Market Outreach
Data from the 2010 U.S. Census shows strong growth among Floridians who identify themselves as Asian alone or Asian in combination with another race. According to U.S. Census results, 573,083 Floridians are Asian, up from 333,013 in 2000, an increase of 72.1 percent. The national Asian American population increased 46 percent during the same period, the highest percentage of growth of any U.S. Census classification. Asian Americans now make up three percent of the total Florida population, according to the U.S. Census.
“The numbers, alone, show a huge opportunity to build business from Florida’s Asian communities,” said Patrone. “But it’s not just the numbers. Since the Seminole Hard Rocks opened in 2004 and table games like Baccarat were added in 2008, we’ve seen strong response from many Asian American players. Our goal is to continue to build this business.”
Asian-themed Promotions and Special Events
In addition to the physical changes underway at the Seminole Hard Rock Hotel & Casino Tampa, more Asian themed promotions and special events are planned. The casino’s comprehensive database is segmented so that players who frequent the Asian gaming area can be identified and offered special incentives designed specifically for them.
The Seminole Hard Rock Hotel & Casino Tampa also plans to develop a marketing program geared to tourists who travel to U.S. gaming destinations from many Asian nations. For decades, Las Vegas has seen a major influx of tourists from China, Japan and elsewhere in Asia. And the Chinese island of Macau, near Hong Kong, is now the world’s leading gaming travel destination.
The opening of Jubao Palace in Tampa marks the first entry into the Asian gaming market at any of the seven Florida casinos operated by Seminole Gaming, although the Seminole Hard Rock Hotel & Casino Hollywood also sees a significant representation of Asian casino guests.
About Seminole Hard Rock Hotel & Casino, Tampa
Seminole Hard Rock Hotel & Casino in Tampa recently completed a $75 million expansion, making it the world’s sixth-largest casino, based on gaming positions or number of seats at a table or slot. This ultimate entertainment destination features 110 table games including Blackjack, Mini and Midi-Baccarat, Pai Gow Poker, Three Card Poker and Texas Hold ‘em Poker, along with over 5,000 slot machines and a smoke-free poker room with 50 tables offering high stakes action. It is the sixth-largest casino in the world, based on gaming positions. For the sixth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating. Guests can enjoy a new pool area and restaurants including the Hard Rock Cafe Tampa, part of Hard Rock’s 138 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant, and Rise Kitchen & Bakery™, which features freshly baked breads and entrees made with fresh ingredients. Valet and more than 5,000 free, self-parking spaces are available. The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. For more information, please call 1-800-937-0010 or visit us online at www.seminolehardrocktampa.com or www.facebook.com/seminolehardrocktampa. Follow us on Twitter at www.twitter.com/SHRTampa.